Why choose a Career in digital marketing in India?

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Digital Marketing: A concept that defines how businesses worldwide are running and improving their earnings right now. How? Because it is easy to reach your audience[targetted] online with fewer expenses and get more returns.

It is now possible to reach a much larger audience with digital marketing than ever before. Digital marketing is where companies of all sizes are putting their money right now. According to Business Insider (BI), the digital economy in India is expected to reach $1 trillion by 2022, according to Business Insider (BI).

According to a report in The Indian Express, 86% of marketers track revenue generated through digital marketing, and 50% say e-marketing activities account for more than 10% of their total revenue.

So, if you are planning a career in Digital Marketing; superb; you are on the right track to grow yourself and earn better.

Why choose a digital marketing career?

About 103.5 million Indians have cell phones today. People’s reliance on landlines has waned in recent years. Today, smartphones are practically ubiquitous. Often, the saying goes, “Be there, where your customers are.”

To be successful in today’s market, you must understand that your customers are constantly connected to the Internet via social media and lead a digital lifestyle. Are you a part of your customer’s digital life?

The most important question is: Have you become tech-savvy? At this point, it’s impossible to compare the reach of traditional and digital advertising.

On the other hand, Digital Marketing is simple, straightforward, and you can get a lot done on a shoestring budget.

So, if you are willing to get into it, you would definitely need a detailed and practical Digital Marketing Course that will give you an idea of every aspect related to digital marketing.

Scope of & Career growth in digital marketing

Digital marketing in India has proliferated since its inception, thanks to its low cost and ability to reach a global audience.

An essential factor in marketers’ shift to digital marketing was the option of advertising only to people who fit your target audience criteria rather than remarketing to people who have previously shown interest in your products.

Companies of all sizes have adopted digital marketing since the covid-19 crisis because it has proven to be one of the most effective ways to conduct marketing campaigns even when their audiences are away from the office or the store.

No matter how hard you tried, new digital marketing trends kept popping up. Many companies have survived and even thrived again thanks to digital marketing during these trying times.

A Digital Marketing Course must include the following.

In terms of numbers, 93% of all online interactions begin with a search engine. This states how important it has become to make SEO-friendly content. It is very much necessary to rank on Google and other search engines.

Fundamentally, the best form of advertising for your business is to rank your website at the top of search engine results both organically and through paid means.

If you master skills like SEM and SEO, which improve your company’s search engine ranking, you can easily land a high-paying job because it is in high demand. Hence learning everything as a part of a digital marketing course is necessary for you as a starter.

A few of the most in-demand digital marketing skills are listed below.

  • Video Creating & Marketing.
  • Paid Media.
  • Content Marketing.
  • Search-engine-optimization.
  • Copywriting.
  • Pay-per-click.
  • Graphic designing.
  • Social Media Marketing.

Top 10 Career Opportunities in Digital Marketing in India

After completing your Digital Marketing course and getting good practical Experience on how it works, you have the following career options and the relevant pay scale.

  1. Digital Marketing Manager Rs. 5,00,000 – Rs. 12,00,000
  2. Social Media Marketing Manager Rs. 3,00,000 – Rs. 12,00,000
  3. SEO Manager Rs. 3,00,000 – Rs. 12,00,000
  4. SEO Specialist Rs. 2,20,000 – Rs. 8,00,000
  5. Web Designer & Developer Rs. 3,00,000 – Rs. 10,00,000
  6. Content Writer Rs. 2,00,000 – Rs. 6,00,000
  7. Social Media Specialist Rs. 2,20,000 – Rs. 10,00,000
  8. Pay Per Click Analyst Rs. 2,50,000 – Rs. 6,00,000
  9. Email Marketing Specialist Rs. 2,00,000 – Rs. 5,00,000
  10. Copywriting Specialist Rs. 3,00,000 – Rs. 8,00,000

Based on Experience, the salaries can be like this:

  • Digital Marketing Executive / Strategist (0 to 2 years experience): 1.5 to 2.5 Lakhs Per Annum*
  • Digital Marketing TL / Senior Strategist (3 to 5 years of Experience): 2 to 5 Lakhs Per Annum*
  • Digital Marketing Manager (5 to 10 years of Experience): 5 to 12 Lakhs Per Annum*
  • Digital Marketing Director (10+ years of Experience): Around 20 to 30 Lakhs per Annum*

On a concluding note

Digital marketing is quickly emerging as a promising industry with plenty of new opportunities and rapid career growth. You can be a part of a startup and work on everything on your own, then specialize in one concept and become a master in that.

So, start learning and developing today if you want to be a part of the hottest industry and grow with it in the coming decade.

Softspace Solutions offers a detailed project-based digital marketing course in Nagpur and online that will help you become a successful marketer right away.


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