If you are in business, you must have heard about a POS card terminal and how important it is to invest in one. And if you are reading this, you are probably planning to buy one but wondering how to go about it.
In that case, you have come to the right place because, in this article, we’ll tell you what you need to look for when buying a POS machine online.
While it may seem like an easy thing to do, buying a POS card terminal can be a little tricky. Why? There several different types of POS systems available, but not all of them will suit your business needs. Did you know that? Well, some people don’t, especially those who are still new to the business world.
The question is, how then can one tell which is right for them and which one isn’t? Here is how.
- How well does the System Synchronize Your Online and Physical Store?
According to research, 6 out of 7 customers will research a product online before purchasing it in a physical store. It’s no wonder that businesses running both online and offline earn more income than those using only one platform to sell. Imagine what you can do with a POS system that can synchronize well with both your platforms! It is like having a business that runs 24/7/365.
- How well does the System Empower Your Employees?
Customers have everything they need, from their friends, relatives, to the internet, to research what they want before they make a purchase. So, they already know what to ask when they visit your store to walk out with what they need.
Your employees need to be equally or more informed than the customers for them to deliver as expected. To make that happen, you will need a fast POS machine online that will not stress them out when serving the customers. It should be easy to use and provide the information necessary to effectively serve the customers and maintain a continuous flow in your store.
Remember, your employees are your brand ambassadors; think about them when buying your POS system. Look for
- A system that can offer a secure login for each employee
- A system that has customizable dashboards
- A system that requires minimum training time
- A system that is easy to use
Does the System have Good Support and Training?
Like people, all businesses are unique. They may run on the same principles, but their employees are different, and so is everything else. That means that each has its own preferences, i.e., goals, requirements, workflows, etc. As a result, the challenges are different too.
You will need a system that can
- Help make your onboarding sessions as easy as possible
- Offer technical support when things get more complicated
Does the System Support Reporting and Analytics
Gone are the days when businesses would operate blindly. Everything went on as usual, but business owners/ managers would not know the exact profits. But things have changed. Today, business is way too competitive to take such a risk. That is why you need a POS card terminal that can help you monitor your performance progress and ensure continuous improvement.
Does it support reporting and analytics? Better yet, does it provide you with the information you need? Confirm that before you buy.
Does the System Offer Support for Targeted Marketing?
According to research, out of 10 new potential customers, possibly, 1, will make a purchase. Similarly, 6, or more, out of 10 of the customers you already have, are more likely to come back for more. As a result, bombarding people with general email messages is no longer the way to go, at least not for the world-leading marketers. They are instead creating consumer dialogues and identifying what their customers want to know.
Choosing the right kind of POS machine online will help build better relationships with your customers and drive relevant communications personalized according to your customer’s needs and preferences.
Does the System Support Business Growth?
When buying a POS system or any other form of technology, it’s always wise to think about the future. What are the long-term costs? What are the possible future business needs? And most importantly, how well does the system support growth?
Indeed it’s tempting to go for the simplest and the cheapest offer in the market, but before you do that, first, think of the ramification. What if you are lucky and your business grows faster than you thought it would only to outgrow your POS system in 12 months or even less?
Don’t limit yourself. Choose a scalable system that can grow together with your business.
These are the things you need to look for when buying a POS system. But as you can see, all of that is coming down to one thing; knowing and understanding what you need first, then identify a matching system.