Studies show that 82% of consumers are more likely to trust your company, and 77% are more likely to subscribe to your brand if you use social media. Maybe you already have that social media account waiting to be filled with posts; it’s now time to look into corporate photography and hire a photographer that will capture your company’s brand.
Corporate Photography 101: Why You DO Need Corporate Images
So why is corporate photography important in building your company?
- Your company’s photos must reflect the values of your company, or your
- Your photos will resonate with your brand the loudest in your social media accounts and web pages.
- High-quality, well-planned, and beautifully shot photos can convey your company and brand’s quality, professionalism, and trustworthiness.
One type of corporate photo that is worth your attention is corporate headshots lcpsgo. These are photos of your staff that is posted on the About Us page of your website. Staging these photographs need to be the right mix of professionals while easily fitting in with your brand.
For example, suppose your company is a software development start-up that capitalizes on your millennial staff and novel solutions. In that case, your headshots must be the right mix of fun and professional.
Don’t stuff your team in stiff long-sleeved shirts and blazers; they would have to wear comfortable but stylish clothes. Your headshots must make your potential clients excited to work with your team. It’s a delicate balancing act that only an experienced corporate photographer can handle.
Corporate Photography 102: Things NOT TO DO in Choosing a Corporate Photographer
Now that you know the importance of corporate photography, here are a few mistakes you should avoid when looking for or choosing a corporate photographer.
Don’t hire someone just because they have a good camera.
Cameras with all the latest specs do not make good photos. When looking for a photographer, the right equipment is just one checkbox in a long list.
More than just a good camera, corporate photography requires knowledge and experience in staging lighting, design knowledge, photo composition, and body language. Don’t be fooled by the long lenses and expensive cameras.
Don’t just hire ”any” photographer.
A landscape, wedding, or wildlife photographer, no matter how experienced they are, will not always have the set of skills, outlook, and experience needed for high-quality corporate photography pubg pc download. The treatment of different subjects requires a different skill set.
Look for someone who has an excellent and reliable portfolio that incorporates photography. Photographers who specialize in this field can solve light, body language, and apparel more easily.
Don’t forget to discuss the rights of your photos.
When coming up or signing contracts with your chosen photographer, be sure to clarify the terms of ownership over your images.
Some photographers will allow you to post your photos and use them where you deem fit, but they may also sell your photos to other sites. Don’t forget to discuss royalties with your photographers.
Hiring a corporate photographer may take some time and prove to be challenging. However, trust these tips on corporate photography, and you’ll find yourself with the right photographer and well-suited photos for your company in the end.