When it comes to market the product the color scheme and theme of the box play a significant role. Companies now use custom packaging boxes designed with the latest printing trends. It is because the use of the right color improves brand recognition by 80 to 90%. According to research, the use of appropriate colors is the big reason to help customers to buy the product. Therefore, companies now use iconic colors to give their brand identity.
Companies follow trendy colors scheme to print their boxes. The latest printing trends that are common these days and that have helped brands to move next level in the market are discussed below
Black and white scheme
The Black and white combination is considered a forever combination. People love products packed in black and white boxes. These are available to a wide range of designers. Black and white stripes, black base with white font or image, black and white cheque, or black and white polka dots combination. No matter what design you follow it give an inspiring appeal to the overall box.
The custom packaging boxes with bright and vibrant hues are also in trend. Some companies are known for their bright-colored packaging. Some brands are using deep brown, magenta, yellow, canary yellow, orange, and purple colors. Such bright hues with white font give the elegant appeal and make the overall product fascinating.
Use of Signature Colors
The use of the right color plays a key role in giving brand identity. Although some companies are using sharp colors while others are using signature colors to depict their brand and product. Thus, the item reflects the vibe of the designer’s thoughts. Companies use red colors to add passion, energy, and excitement while blue color gives a reliable or trustworthy vibe. Moreover, green is all about the earthy, freshness, and natural feeling while orange reflects the playful impression.
The use of an appropriate color scheme gives the product a new look. Companies focus on color and try to design custom packaging boxes of the same color as that of the product. Moreover, they add an alluring effect by using bold typography. Thus, the use of the latest printing technique with vibrant hues, gradient textures, and prominent fonts all give the product an entirely new look. Thus one can improve the product as well as brand identity by bringing variation in the color scheme of the packaging.