Videos are a popular form of entertainment around the world – and for a good reason too. For one, videos are a much better form of digesting information faster as compared to large textual information that we come across online.
According to DreamGrow, several statistics have shown that about 63% of businesses have been using video content marketing, and 82% of them believe that video marketing is an important addition to their overall business strategy.
Many have wondered how moving pictures have made such a difference in the marketing industry and what exactly it is about video content that has so many people glued to their screen for hours watching videos online all day. If you are curious about it yourself, here are a few pieces of information we will be sharing about it.
Easier to Educate
According to Hubspot, it was stated that about 97% of marketers have claimed that videos have helped their audience understand their services or products better.
Businesses have reduced their pitching approach and are instead more focused on adding value to their current product or service because they know that people are now more focused on doing quick internet searches, choosing a product that makes sense, and proceed to buy it online.
Search Engine Optimization
Search engines are one of the main game players that decide where your content ends up on the internet – and it just so happens that search engines simply love videos.
The reason behind this is because they consider videos to be high-quality content. Hence, using videos in your content can do wonders for your search engine optimization, that is if they are properly optimized. With adequate keywords and meta descriptions, you can rest assured that your videos will be viewed on a much larger platform than you would anticipate.
In a report conducted by Cisco, it was found that live videos had accounted for about 13% of traffic during 2021. Snapchat and Instagram stories are an excellent way to engage with your audience, adding intimacy through short video glimpses.
Plus, what makes these videos even more personal is that these stories stay up for only 24 hours, which further creates a real-time effect and makes more people connected with the current affairs happening within your business.
And these are just some of the many reasons why videos have been witnessing a boom in their popularity. Plus, it is now extremely important to create videos to create unique content and stand out amongst the rest of our competitors.
In such cases, you need the assistance of InVideo – a highly acclaimed online video creation platform that allows users to create high-quality videos that can work on all digital platforms. It is also known to leverage WebGL and Web Assembly to develop high-quality video capabilities on browsers customized according to various social media platforms.
InVideo was founded in 2017 by Sanket Shah, who wanted to create a solution for the issues that came with creating professional-level videos through expensive video editing software. He focused on creating a flexible, inexpensive, and smart platform where everyone can easily access the tools needed to create professional videos. Invideo does not require downloading – it is a browser-based software that offers a free account where you are allowed to use many unique features without holding back on creative ideas that you wish to add to your videos.