To embrace holistic marketing, integrated marketing opposes the silo concept and breaks down barriers between departments. Integrated marketing tries to bring together all parts of marketing communication, such as advertising, sales promotion, public relations, and social media, by using a variety of tactics, methods, and strategies, channels, and activities, so that they all work together as a unified and seamless experience for consumers to interact with the brand/enterprise.
When marketing divisions are treated as separate entities, communication is hampered, and operational efficiency suffers. An integrated marketing communications plan guarantees that all channels are on the same page and follow the same strategy, as well as the same broad business objectives and company values.
Why is IMC Important?
- Attracts More People
Increases the number of individuals a corporation can contact by using more communication channels. By ignoring radio and billboard advertising and focusing solely on subway car posters, a business will miss out on the audience that drives to work. A corporation can construct a multi-pronged marketing plan that targets a wider audience if they are aware of integrated marketing communications.
- Builds Brand Image
When a brand is able to reach its target audience several times and through various channels, it begins to resonate with them. If the brand and message are consistently communicated across all media, the person is even more likely to know and trust the brand. This constant distribution is made feasible through an integrated marketing communications approach.
- Better Revenue
Naturally, revenue growth will increase once a corporation is able to offer a clear branded message across various channels to a large audience. Businesses are very competitive, and they rely on a variety of strategies to generate money, including research, strategy, public relations, digital and social media marketing, design, and more. Concentrating only on one department is no longer practicable. If a company wants to stay competitive in its sector, it must learn to communicate effectively across all departments.
- Modern Approach
Integrated marketing communication outperforms traditional marketing methods since it focuses on not only attracting new customers but also maintaining a strong long-term relationship with them. Integrated marketing communication allows for two-way communication with clients, which is essential in every firm. If you want to succeed in the long run, you must closely monitor customer feedback.
Jimmy Lasalle helps to guide your firm to better serve your clients from business strategy to marketing and digital media. It’s wonderful to have his years of knowledge and experience all available in one book. Read up on his concept of unified marketing strategy to grow and prosper your business and ideas in a world full of competition. He’s a great marketing keynote speaker. You can also attend his virtual sessions, in-person workshops, etc for understating the concept directly from the master. Visit www.jimmylasalle.com to learn more about him and his work.