If you’re not getting calls from your website or not even getting traffic, your website is probably like most of the law firm websites we see — digital brochures with information prospects don’t care about.
This is why 72% of websites fail. This can be due to a dull law websites design, but there is more to it.
A Great User Experience On the website
User experience is a web design term that combines ease of use, clarity of information, and the speed of your website.
Ease of use means your website needs to be super intuitive for users. If you have a blog, call it a blog. Don’t make site visitors figure out that “Insights” takes them to your blog posts. Clarity refers to the language you use. Don’t use jargon; just use standard terms.
To put it in perspective, people looking for a service provider, such as an attorney, will make up their mind 2/3rds of the way on who they want to retain before calling anybody.
So, to answer the questions prospects have using a language they’ll understand. They need to see what you do and who you do it for, and how you’ll ultimately help them.
Competitive Design For Law Firm Website
A “good enough” website design is attractive, clean, professional…or not?
Looking good enough isn’t good enough for a law firm website. Most websites for lawyers look the same—just switch out logos and colors. And so, if you only expect your website to look “nice,” it will end up looking like all the rest.
Your website design must be competitive, and it has to stand out.
The design has to make a visual impact, and visitors have to tell the difference between yours and the last attorney’s site they visited. So start the course by looking at your best competitor and making sure your website looks at least as good. Then work with your web design agency to identify the competitive advantages you can build into your site to stand out.
The Preponderance Of Proof
One way or another, you have to prove competence in the areas of law you practice most (or want to practice more of). The use of case studies is the best way to showcase competence. For every type of work you work on, write 3-4 case studies.
Explain your clients’ problem, the challenge it presented, and how you helped them solve it.
A-List Of Answers To Questions
Answer all common questions asked by potential clients, and that list should constantly be growing. Your potential clients first search for answers to their questions (discovery phase), then for a law firm that can help them solve their legal problems (decision phase).
Make a list of questions your prospects ask. Then, write up an answer and post each solution on its page of your site (these can be blog posts). Use the question as experiences for the post.
Then create cross-links between the posts (build contextual connections between posts), and your prospects will end up spending more time on your site as you answer one question after another.
The next powerful business developer machine is how you collect information from the prospects on your site. Lead magnets are precisely how you do that.
Lead magnets convert eyeballs into prospects for your firm. You offer them something (a resource) that helps them track questions or start to map out their plan of action for the legal problem they face.
Checklists, resource lists, and white papers are all classic examples of lead magnets.
Reviews And Testimonials
They are worried about hiring an attorney they do not know. Therefore, they want to know how good you are before hiring you.
The next best thing to learning from experience is to learn from other people’s experiences in companies. This is why consumers trust reviews and testimonials. They offer a total pool of recommendations that a prospect can assess.
And last but not least, implementing the best lawyer SEO company tactics.
SEO For Law Websites
Beyond increasing a law firm’s rankings in the search results, SEO works to draw in more traffic that’s likely to convert into qualified leads.
Some of the benefits of SEO for lawyers and law firms include:
- They are outranking their local competition, improving click-through to their website.
- We are driving more phone calls through Google My Business and other local listings.
- We are generating new traffic through high-quality localized content.
- They are collecting more positive client reviews to improve their online reputation.
- Attracting high-volume traffic and leads on autopilot.
- They are turning existing and new site traffic into leads (phone calls and form fills).
- They are solidifying their law firm as a reputable authority in their niche.
A responsive law website design fluidly changes and responds to fit any screen or device size. This is becoming increasingly important because mobile devices are accounting for an increasing percentage of web traffic. In addition, some businesses, like Facebook, have more people accessing their sites via a mobile device than a desktop computer.
There’s no turning back.
Your prospective clients will access your site from desktops, laptops, tablets, and mobile phones. In many cases, 50% of prospects access law firm websites from mobile devices. In addition, Google and other search engines offer numerous search engine ranking benefits for responsive websites.