While the primary concern for most hospitals is to provide quality care to their patients in the most efficient amount of time possible, having a small patient base can be a massive problem for the operation and growth of the hospital.
Highlight What Makes Your Hospital Stand Out
We’re sure you know why your hospital is worth going to rather than your competitors. But do prospective patients understand what makes your hospital different? You might have the best patient experience, qualified doctors, or a technologically advanced facility, but no one will know that unless you tell people.
Throughout your entire hospital marketing strategy, be sure to consistently state your brand and unique selling points so that your prospective patients know what makes your hospital different.
Optimize Your Website For Search Engines
If you have a question, are unsure about something, or are researching a specific topic, Google is where you will be searching to find the answers you need. The same thing goes with patients trying to find the best hospital that suits their needs.
Optimizing your website to rank at the top of search results is crucial for implementing your hospital marketing plan. If your website appears first on a Google search, you will see more traffic to your website and increase your chances of acquiring new patients.
Nail Your First Impression With A User-Friendly Website
Since one of the first times that a person will encounter your hospital is typically going to be online, you will want to have an updated website that gives people a satisfying online experience.
Be sure that your website is loading quickly, and your pages provide people with the relevant information they are looking for and an easy way to contact your hospital.
Utilize Paid Advertising To Increase Online Visibility
There’s no denying that being a top-ranking result for organic search results is essential for the success of your business. However, appearing above those organic results by using pay-per-click (PPC) advertising can be a game-changer.
Utilizing PPC ads in your hospital marketing strategy can reach your target market much more quickly, as you have control over which searches they can appear for. In addition, it’s one way to target the exact patients you are looking for.
Keep Your Online Hospital Listings Accurate
When patients search for you online, make sure they see the correct name, address, and phone number (NAP). Search engine crawlers want to make sure all of your contact information is accurate across the web.
Inconsistent NAP will detract from your search engine optimization strategy and make it difficult for patients to find you online.
Increase Your Social Media Presence
If your hospital is not active on popular social media platforms, then you are missing out.
According to a study conducted by Pew Research, 72% of the public uses some type of social media.
Patients will conduct extensive research on a hospital, and looking at your social media accounts will be one way they will learn more about your hospital. It’s also a way for you to interact with patients and increase engagement.
Stay Connected with Patients Through Email
Something that is often overlooked in reaching prospects or current patients is email marketing. A monthly newsletter is a great way to increase patient engagement. Share updates, health news, and any other relevant information.
This could be hospital events, fundraising opportunities, or even to just let your patients know that flu season is coming up.
Incorporate Mobile Marketing Into Your Strategy
Whether looking up what is new on social media, checking their emails, or browsing the internet, most people use their mobile phones or laptops for their daily tasks. For example, a recent study showed that 80% of people searched using a mobile device.
Make sure that your website is responsive on mobile devices, as it will allow for a user-friendly experience for your patients when they are searching for the right hospital for them.
Provide Engaging And Relevant Content
Establishing a trusting relationship between your hospital and prospective patients is vital to growing your practice. Creating quality and relevant blog posts, email newsletters, video content, or any other kind of content marketing can develop those relationships.
By providing free healthcare content and an in-depth library of information for your patients, you will stand out as a leader in your field and will assure the patients that they can trust you with their health concerns.
Take Advantage Of Video Content Marketing
For some patients, reading a whole bunch of text on a blog post could be tiring enough to the point where they might end up leaving your website. Using videos for content marketing could mitigate that as it brings easily digestible and attractive content for people to learn from.
Work with physicians, nurses, and other staff members to create informative video content. It could even be something as simple as a healthcare professional explaining the importance of vaccination or sharing preventative care tips.
Patients want healthcare professionals who they can trust to provide excellent care. Therefore, they will research and look at online reviews of the hospital website design they consider before making any kind of commitment. Whether or not the reviews are positive will be a vital factor that helps prospective patients choose their hospital.
With the internet being an essential tool in everyone’s daily lives, your hospital needs to leverage it to grow your patient base further. Be sure to follow this internet marketing for doctors or hire a specialized hospital marketing agency to increase your patient acquisition rates.