What is B2B Ecommerce?
B2B ecommerce, short form for business-to-business electronic commerce, is the sale of goods and services between businesses via an online sales portal. Generally, it develops the efficiency and effectiveness of a company’s sales efforts. As an alternative to receiving orders using human assets (sales reps) manually, orders are received digitally by telephone or mails, reducing overhead costs.
To convey an excellent B2B ecommerce skill to your consumers while lowering cost, you need to leverage diverse technologies so you can develop customer experience and increase sales:
Here are 6 key technologies to help you enhance sales, lower cost, and increase customer satisfaction:
Robust B2B Ecommerce Platform
“Robust is the operative term for an ecommerce platform.”
the ecommerce development agency has to handle more than transactions. It should be mobile optimized, scalable, and PCI compliant.
If you propose a large number of SKUs, a well-designed search feature will help your customers find what they need easily and effortlessly.
Additionally, your customers should be able to manage their accounts online, set up returning orders, contact account-based pricing.
Your platform should also provide different payment options such as—credit card, bank transfer, extended credit, etc.
Integration with Enterprise Resource Planning (ERP) Software
You probably use ERP software to supervise your supply chain, finance, accounting, distribution, inventory planning, pricing, and many more.
By integrating your B2B ecommerce platform, which frequently double-duties your customer relationship management (CRM) tool– with the ERP, you can use the combined data to automate ordinary business processes and get greater insight into your customer base.
Omni Channel Personalization
You can increase customer loyalty and satisfaction by providing a customized shopping experience on the B2B ecommerce platform.
You can use information from the customer profiles on your ecommerce platform to tailor product recommendations (e.g. upsell and cross-sell). Also, provide targeted content and offer account-specific pricing. Still, you can also gather customer information from multiple channels to deliver an exceptional customer-centric experience.
Third-Party Logistics Integration
while handling the shipping and delivery of a huge number of orders, integrating your order processing system with third-party logistics gives such as FedEx or USP can help you progress cost-efficiency while eliminating errors.
- A well-orchestrated ecommerce logistics integration permits you to:
- Coordinate customer orders and fulfillment centers for faster delivery
- Integrate the shopping cart function with the transportation management system
- Provide real-time shipment tracking to the customers within your ecommerce platform for a better user experience
- Reduce paperwork
- Integrate with other back-office software
- Leverage data analysis, deliver history, etc. to improve efficiency further
Ecommerce syndication is a way to give product content. For example, images, specifications, or feature descriptions, through dealers and resellers to help increase the awareness of your brand and products.
It will help you boost your online presence by keeping control of your brand.
In addition, syndication is a way to boost SEO and increase organic traffic to your website.
Most B2B marketers sell their items through a network of dealers. Strengthen your relationships with the dealers by helping their consumers to locate them.
This technique will avoid competition with the dealers and make a win-win situation. When your consumers sell more to their clients, everyone in the network prospers.
There are various ways you can support your dealers, such as incorporating a dealer locator on your website or creating co-branded dealer portals that appear perfectly seamless to the end-user.
The growth of B2B ecommerce presents huge, and trends like these show the types of strategies B2B ecommerce websites are implementing to improve their websites further to increase revenue and acquiring new customers. Understanding your customer’s needs, the required systems and processes to support these needs is essential in getting your B2B ecommerce strategy right.