Optimizing e-commerce is essential to appear among the first results of the search engine. Here are some valuable tips.
Positioning on search engines is essential for almost all sites, especially for e-commerce.
Online stores need potential customers to walk in through their virtual door, look at the merchandise, fill the cart, and go to the checkout to pay with one last click.
This simple reasoning leads to a logical conclusion: the SEO
These four things you need to know if you want to be successful with your webshop.
The topic of this Post
1 1. Keywords for e-commerce: the basis of SEO
2 2. On-site SEO for e-commerce: technical elements not to be overlooked
3 3. External and internal links weigh on the e-commerce ranking
4 4. Eliminate technical problems in e-commerce
Keywords for e-commerce: the basis of SEO
The search for keywords (keyword research) is essential to optimize e-commerce and structure to make navigation easier and conversions.
The keyword selection work must be thorough because focusing on the wrong ones means undermining the foundations of the online store.
This is because keywords must be used strategically to define the categories and subcategories of e-commerce and for product pages and the fundamental ones, for example, the homepage.
Furthermore, it must be considered that keyword research is also necessary to develop content to be published in the eventual blog—the latest… connected to the shop, which can attract the target.
It is not enough to consider only the keywords, but the user’s search intent who types one must be regarded as the query. A query is usually used to indicate a user’s request using a search engine whenever we look for something on a machine… on Google to receive a response regarding a product or service they want to buy.
Research intentions must be recognized and selected :
Informational (or informational)
All these fundamental activities for e-commerce SEO are performed by specialists who synergistically use specific tools and their analytical spirit.
On-site SEO for e-commerce: technical elements not to be overlooked
The on-site (or on-page) Search Engine Optimization of a virtual shop necessarily involves taking care of the formal aspects.
As with any other type of site, even in e-commerce, they must be optimized :
User Experience (UX)
To attract the user’s attention scrolling the SERP: acronym for Search Engine Results in Pages, literally “search engine results page.” These two elements, together with Theurer, stand for Uniform Resource Locator. Colloquially called a web address, it refers to a web resource such as a site, page, or file … of the web page, forms the snippet, or the summary box that the user reads before deciding to click to go to the site.
The content on e-commerce must be SEO Friendly to please Google and be helpful to people who search the web.
The keywords must be carefully inserted in the H1, H2, H3 of the texts to clarify the central theme of the page and the topics connected to it.
The optimization also concerns images, essential for selling something on online stores but, sometimes, not used to facilitate the search engine. You will have to enter the keywords in the Title Tag, the title of the image, and write truthful descriptions of the content in the Alt Tag, the alternative text.
The photographs uploaded to e-commerce also have a decisive influence on the loading speed of the pages; for this reason, the size of the images must also be taken care of.
As for UX in general, it is essential to remember that it has become a factor in ranking. In SEO, Ranking refers to the position in the order of search engines such as Google. Get a good scale for relevant keywords for …for Google (from May 2021). The sites and the e-commerce are also evaluated based on characteristics concerning the user experience; for this reason, we discuss the Google Page Experience.
Given the ever-increasing use of smartphones and tablets to surf the internet, the on-site optimization of online stores must focus on mobile versions. Non-mobile-first e-commerce loses many sales opportunities, and often it loses all of them.
External and internal links weigh on the e-commerce ranking.
One of the foremost agents that Google analyzes to establish the positioning of a site in the SERP is the number of backlinks. A backlink is a link from any website to our site. Search engines like Google use the backlink as a signal.
This ranking factor is also vital for e-commerce because the more quality links come from the outside, the greater the authority in the eyes of the search engine king.
The Link Building has become an asset not to be overlooked if you want to grow the volume of traffic on the pages of your online store.
The best way to start a strategy focused on winning backlinks, especially if e-commerce has been around for some time, is to perform an audit to understand in the meantime whether the links come from authoritative or low-qualified sites, but also to discover broken links or leading to incorrect pages.
Don’t just pay attention to external links, but also internal ones. Properly linking an in-depth page or a product from an e-commerce content improves navigation. Since this helps users, Google also likes it.
Internal links are essential when used to give tangible benefits to users, so they must be chosen as appropriate anchor text. Anchor text is the collection of clickable words used in a link to link one web page to another—an example of anchor text The anchor text …and consistent landing pages. We must not stuff the e-commerce with internal links because using them without criteria could be counterproductive.
Eliminate technical problems from e-commerce
E-commerce is almost always made up of many, many pages. Having everything under control is not easy, but this does not mean that it is tolerable to ignore some technical problems.
Again, constant analysis is required to eliminate errors. Particular attention should be paid to:
Duplicate Title Tag and Meta Description
Poor page loading speed
Wrong or missing use of canonical and no index tags
Each of the items on the list can cause a worsening of positioning in the SERP, with the consequent effects of loss of traffic and a decrease in sales.
Using tools to perform audits and having the appropriate know-how, it is possible to avoid the penalties of Google and, indeed, to arrive among the first results when a potential insurance customer types query relating to what e-commerce offers.
Search Engine Optimization is a collection of exercises that must be used wisely and thinking about the characteristics of each project. Relying on a qualified team for e-commerce SEO is equivalent to making an excellent investment for the future of your web sales business.