Top Profitable Product Categories for Amazon Sellers

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Nearly 50% of U.S. internet users started their product searches on Amazon in 2021, so it’s not surprising that you’d want to sell your product on one of the most lucrative sites on the internet.

This wide range of products can make it difficult for sellers to establish themselves, especially if they are new. It can be overwhelming to look through the millions of products available to find the “right ones” to sell. You must know which Amazon product categories are most popular for sellers.

Amazon makes it easy to navigate all the options. Amazon regularly shares a list with the top-profitable product categories on the market. 

These are the top four most profitable Amazon categories and the best products within each of them to get you started on your path to success.

Amazon’s Top-Selling Items

Let’s take a look at some of the most popular products on Amazon. It maintains a list of top-selling products, which includes books, toys, and video games. The list is updated every hour. These are the top-selling products of the moment.

1. Books

Amazon was the first online bookstore when it launched. It has evolved over the years to be more digitally focused. It now offers digital options, such as Kindle products. Selling Books are an attractive option for sellers because you can buy them in bulk, then sell them on Amazon to make a huge profit. To learn how to sell books on amazon read this SellerApp’s selling books on amazon Blog.

2. Clothing

The Clothing, Shoes & Jewelry category has everything you need, from sunglasses to jewelry to exercise clothes, to footwear to sunglasses, so you have to be able to offer something different and at a fair price. They don’t go to Amazon for high-end brand products, but they do look for deals. 

The top-selling items right now are below $17. They include a basic sleeveless top, blue-light blocking glasses, and high-waisted leggings available in a variety of 25 colors.

3. Electronics

Amazon’s Electronics category has impressive prices on the most sought-after electronics in the world, such as the Fire TV Stick and Echo Dot speakers with Alexa (both under $50). If you can purchase electronics in bulk, this category is promising.

4. Toys and Games

It might surprise you to see how simple some of the most popular games on Amazon are. The third-best-selling item is a $6 deck of Monopoly Deal Cards. Toys usually do well if they are already in high demand or offered in large quantities. Play-Doh is a popular toy that’s sold in 10-packs.

You’ll want to look at which categories are performing well on Amazon, in addition to individual items. These are the top three most popular categories on Amazon and in the Marketplace.

  • Home and kitchen — 64.3 Million products sold
  • Clothing, shoes, and jewelry — 33.4 Million products sold
  • Tools and Home Improvement — 11.1 Million Products Sold

As with all products, there is more competition for the most popular product categories. To ensure that you don’t compete with the 300,000.00 other results for white t-shirts, it’s crucial to find your niche.

Learn about Amazon PPC by using this guide.


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