Gone are the days when customers would visit a store to purchase an item, let alone browse the catalog. What’s the point when they can easily just open up their phone and visit an eCommerce website? But, for businessmen who have an eCommerce website, it’s not that simple and there is something much better!
There are problems associated with eCommerce websites, or maybe not as many people still use them now. As technology advanced, mobile phones became a whole new avenue for businesses to explore. Today mobile phones act as the greatest revenue generation stream for eCommerce businesses. This is one reason why a mobile app is necessary!
Advantages of Having An eCommerce Mobile App
The benefits of building an eCommerce app are countless, each reason uniquely having a positive impact on your business.
The time is such that it is mandatory to have a mobile app for an eCommerce website! If not, you could be losing out on valuable sales which could be collected if you just choose to accept that the eCommerce market and its users are progressively changing.
Here are the main advantages of having an eCommerce mobile app for your business.
More and more people are taking a leap of faith and opting for eCommerce mobile apps which are customized for the mobile device they use. eCommerce websites are in danger of becoming redundant, meaning you cannot completely rely on your eCommerce website anymore!
This is actually a good thing for you because it allows you to invest in your business and build a mobile eCommerce app. So what’s great about having a mobile eCommerce app? You get to customize the experience and put up an impressive UI/UX that will keep users coming back. This way you are catering exactly to the needs of your users.
Creates Direct Customer-Retailer Channel
When you create an eCommerce mobile app, you, the investor, have a direct channel with your customers. This helps to cut out the middle man (unnecessary third-party costs). Another advantage is that you get vital information about how your audience navigates through your eCommerce app.
High Popularity of Mobile Applications
From whatever amount of time people spend on their phones, 90% of that time is spent on mobile apps. And if you have an eCommerce mobile app, you have a much higher chance of catching the attention of a regular mobile shopper.
This is good news seeing as the main people taking to mobile app shopping are not just youngsters and tech-savvy individuals, it’s everyone.
When people shop online through mobile applications, they impulsively buy items they like without thinking twice and thrice like in-store shoppers. This helps to generate eCommerce sales fast! With all the competition around the internet these days, your business needs all the help it can get, an eCommerce mobile app provides this extra revenue generation stream.
An eCommerce Mobile App Gives Your Business A Competitive Edge
As is usually the case, the public will move with technology and adapt to what is ‘latest’ which is a mobile app. Meaning if it hasn’t already happened, your eCommerce website sales will drop drastically! So, eventually, a mobile app will act as your asset.
What is the benefit of having an eCommerce mobile app when your competitor doesn’t? Well, you are more likely to generate more sales. Why is this? Because your app is much more convenient and customized for use than a website.
Almost Everyone Prefers Mobile Applications
If you take the time to assess the worldwide eCommerce sales metrics, you will come across an interesting find. The majority of eCommerce sales are derived from mobile apps! This should be enough to completely convince you that developing an eCommerce mobile app is crucial for your business’s survival!
Making money from your business requires you to sense the shifts in your audience’s perceptions. Knowing what your target audience is thinking will help your business adjust to the changing eCommerce market. People, especially the younger generation prefer eCommerce mobile apps over a multi-vendor marketplace.
Mobile Apps Are Technically Sounder Than Websites
Every business owner opening an eCommerce business in this day and age will probably compare an eCommerce website to an eCommerce mobile app. But the truth is, you need both if you want to comfortably maximize your sales.
But, if you must insist on an on-paper comparison, still mobile apps come out on top as the winner! Consult an eCommerce website development company to know what technology is behind the functioning of an eCommerce mobile app.
With the increased use of smartphones, people spend so much time on their mobile and on mobile applications, not having an app for your eCommerce website is a huge disadvantage. When a few users find your app and like it, they will suggest it to friends and family, helping your brand get recognized.
So, while websites are becoming less popular, apps have never been more popular! Since people are more inclined to what’s convenient and ‘modern’, the benefits of building an app are obvious since 78% of eCommerce shoppers say they prefer shopping through a website than any other channel!
eCommerce Mobile Apps Invite Customer Loyalty
Customers are more likely to be loyal to your brand if they know that you are one click away! But there are many opportunities for you and your users through your app. You can increase eCommerce mobile app retention rates by making sure users can directly communicate feedback and other issues through the app.
Since your app is also a channel of communication, you can send offers, coupons, and loyalty program information through the app. If you really want to personalize the experience for each specific user, you can notify when items are back in stock, and suggest items based on interests.
While an eCommerce website will cater to some of your customers, it will not cater to all of them! But, the combination of an eCommerce website and an eCommerce mobile app will be sure to get the majority of users engaged. If you want to get the best eCommerce mobile app developed for your business, professional eCommerce website development services can help you.