There is a lot of difference between search engine optimization and pay per click marketing. If you are doing any internet marketing at all, you have probably heard of SEO or search engine optimization. You may have also seen many advertisements that are for paid search positions. Pay per click is when you are only charged for people who click on your advertisement. In short, it is advertising where you pay only when someone clicks on the link to your website or blog.
The truth is search engine optimization is much more complicated than that. There are several different facets to it. If you are not familiar with SEO or don’t know what you are doing, it would be wise to spend some money on a good SEO consultant. Otherwise, you can find out how Google works or visit some forums where you can ask questions about search engine optimization, and what is involved.
So, why is search engine optimization so important? Well, it allows a website to be ranked by consumers when they conduct a search using specific keywords. This in effect, increases your online presence and allows people to view your site when these keywords are included in the search.
So what is involved in search engine optimization? First of all, you need
to decide on your keywords. Some people like to use long, but popular keywords that are more likely to attract visitors. Other people want to use popular phrases that are likely to show up in searches, but less likely to draw visitors. If you do both, you will rank better, but it still takes some work.
Once you have decided on your keywords, then you choose your website or blog. Search engine optimization works by increasing the number of times your keywords appear on your site. If your website contains ten million pages, then obviously it would take ten million attempts on your part to hit the top spot in a search engine. Your site’s page rank is where you want to be, and this can be achieved by using search engine optimization. It is not as easy as it sounds, and some may wonder if it is worth the effort.
The results speak for themselves. When a visitor conducts a search using your keyword, the page rank will be higher. This means that your website will be more visible to visitors. Of course, the results also mean that you will pay more for each click – but this is offset by the extra traffic you will receive, which can result in significant profits. If you compare search engine optimization against pay per click advertising, then you will see that there is little competition between the two. In fact, the conversion rate of the pay per click campaigns can be much higher than the search engine optimization.
To achieve better conversions, it is important to have unique content that cannot be found on other sites. If you are unsure whether or not the specific keywords you have chosen are popular, then you can do additional research. You may be surprised to find that the keyword you have chosen to use in your search engine optimization campaign is not as popular as you thought it was.
So you may be wondering, why would anyone bother to do search engine optimization when there are plenty of ways to get visitors to their site? The answer is simple. When a visitor conducts a search, he/she is looking for something specific. In order to find that specific thing, the person will enter a search term. Your ad will be in place if the search term you entered into the ad matches the one your website is focused on. It is then up to you to provide information that is specifically relevant to the search term and provide a useful product or service to match the reader’s needs.