Maserati – Who is this brand?

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Maserati, a dream car of many and an epitome of luxury began many many years ago with a small family. Today most of the customers in the market of pre-owned cars lean towards preferring used Maserati cars in India and around the globe over other premium brands. But how did this exemplary brand come into existence? Rodolfo Maserati along with his wife Carolina Losi and 7 Maserati children were passionate about speed and Engineering. he was the 1900 and they owned a workshop. a car workshop 5 months after which Italy was at war and all the Maserati brothers had to face a lot of hurdles with respect to their technical passion. Around 1926 was when the first car was born. Tipo 26 is the name of this very simple yet powerful vehicle that sported the infamous Trident logo for the first time. This was soon followed by a very big event that marked its stand in history when one of the newer models broke the world record for high speed. A lot of incidents followed this; the purchase of a Maserati by an entrepreneur named Adolfo Orsi from Modena who bought it from the Maserati brothers. And then in 1939 Maserati officially moved from Bologna, its birth place, to Modena. After winning races and establishing a high standard in the field, Maserati introduced the first ever Luxury Sports Sedan in 1936 – The Quattroporte. This opened up a whole new genre in the automobiles industry as luxury sports sedans were something new and never done before. And then came the first Ghibli in 1966. Another one major star of Maserati – the Premium luxury brand. By this time, owning pre-owned cars had started becoming pretty common and that led to an evolution as today almost every 1 in 7 people have bought pre-owned cars and to buy used Maserati cars in India and everywhere else is what the customers end up preferring.

So where are these cars born today that slide into the world, into the roads, into your garages? As we just saw, Maserati is deeply bonded to its Italian origins. Thus, even today, the original factory in Modena, Italy is open.  Along with factories in a couple of other Italian places. In 1968, the ownership shifted from Orsi to Citroen. And this led to the production and introduction of new and unique models. Maserati cars evolved and have stood their stand, from the time they were introduced, holding their high bars even today as an exclusive premium luxury brand that excels in sports cars and sedans too.  Used Maserati cars in India and other countries have become so common as the number of fans of Maserati grew with the brand. 2004 was the time that marked a beginning to the era of championships. From 2005 to 2010, Maserati was crowned with 14 titles. Not just that, this period of 5 years also brought with it 19 victories. 2005 was also the year when a sexy concept car was introduced.. Birdcage 75th concept car. It was a homage to the classic birdcage cars but was completely futuristic and dreamy with a dome for a hood and a sleek body. Used Maserati cars in India and the rest of the world may not include concept cars as they are rare and limited, and mostly not sold. Another such concept car was the Alfieri that debuted in the year 2014 which stood Maserati’s stand that it was a legacy in the sporting arena and they are here to stay.

The decade from 2010 were years of growth and diversification  from the introduction of the 6th generation line of Quattroporte. While Alfieri, the concept car was presented at the Geneva Motor Show in 2014. The rest of the decade too went in a similar fashion.

Maserati is proud, majorly of its long heritage that is basked in such glory. The sports car culture owes a lot to Maserati as it played a very crucial part in the same. From the evolution of style to the designing excellence, Maserati has a lot to offer. Their integrity and the reliability of certain models make them the perfect purchase and investment when you are looking to buy a new member of your family, a new member that would elevate your lifestyle, a new member that would glorify your garage and make heads turn. And that is also why used Maserati cars in India and all over the globe are such a hit. Let the ‘excellence through passion’ shine through. Go make this perfect investment today!

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