Key factors in buying beauty and skin care products

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As we all know that prices are the main factors in every business. But beauty industry has many other contributing factors like suitability, transparency, and inclusion. World market is shifting to online stores every passing day. On the other hand, 66 % of the consumers of beauty products like to buy their products from brick-and-mortar stores. It is because most of the consumers like to test the product first. These days people strongly believe in “try before you buy”. Almost 60 % of the respondents in this industry like to try the product before they buy it.

Keenness of the consumer:

Beauty and skincare industry is not only selling the products but also a lot of information to buyers. Consumers try their best to understand the product and find out what is best for them. They even check all the ingredients and make sure what’s best for their skin type. So, this industry is not only doing business but also making sure to send a right product to right consumer.

Discovery of the product:

How people discover new products? Answer to this is same as for other industries but figures are different. Advertisement on the T.V is still the main push for selling in this industry. Most of the buyers get interested in the product when it’s on the big screen. Nearly 40 % of the viewers directly visit the brand site after watching beauty or skin care video ads. People also visit sites after watching video tutorials regarding usage of beauty products Qatar.

Social media is another way of interacting with the consumers. All beauty and skin care brands are gradually doing more and more marketing through this platform. Almost 20 % of the users buy their products from social media platforms. We know it’s not a large number, but it is just a start on this platform, and it is growing rapidly. Nearly 10 % of the consumers depend on a particular celebrity who recommends them skin care products Qatar.

Suitability:

We all believe that suitability is the key factor for choosing any product for yourself. 70 % of the consumers believe that it’s important for them to know what’s best for their skin. And almost half of the consumers believe in a product which expresses them more precisely and efficiently.  Users usually test the product and then they decide whether to but it or not.

Transparency:

Transparency is another key driver in this industry. Consumers check the ingredients before they buy anything for themselves. 48 % of the consumers believe that ingredients are the top influencer for them in buying any product.

Inclusion:

When it comes to inclusion, 40 % of the consumers in this industry feel under-represented. These figures are especially true for this generation. People from all races want to be included in top priority customers. Representing all the ethnic groups should be top notch priority.

From making a product to selling it in the market it’s a long process. And lot of concerns are considered in this process. Providing right product to right costumers is the key focus in this process.

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