As the term indicates, user-generated content shortly UGC is the content which the users themselves generate. UGC may be any content such as photos, videos, posts, product reviews, etc. UGC is of significant importance in terms of Search Engine Optimization and consequent improvement in sales. Before I jump on explaining why user-generated content is beneficial, I would like to mention how much trusted UGC is.
Stats indicate that 25% of the brand searches are the results of UGC. UGC is much more reliable for customers. More than 80% of buyers conduct online research before they make a purchase. UGC improves the page rankings, increases the Google Ad rates up to 20%. It significantly increases the organic traffic, such as up to 400, and conversion rates by 75%.
Moreover, validity by the other customers is much more convincing than the company advertising itself. Besides, it aids in the SEO service of a brand as it provides social proof. Hence, it helps with SERPs ranking and generates a loyal customer base. This is the reason the top-notch digital marketing agency like Navicosoft practice integrating UGC for SEO. Let’s dig deeper into the statement user-generated content is beneficial.
How can I benefit from UGC for SEO?
With all the advantages mentioned above, it is important to know that each user-generated content offers benefits accordingly. Here are some examples.
1. Discussion forums
To describe this, the Amazon product page is the best example. If you manage to host a question answer platform, your users will have a close connection, which helps build a loyal customer base. Moreover, users will be answering each other as well. Hence, user-generated content is beneficial for social proof and lessens the burden on your customer care staff.
Users often share video reviews for products on the product pages. In comparison to text and images, videos are more reliable. It increases your site engagement hence helping you with search engine optimization and conversions. Moreover, the videos are shareable on social media, which drives more traffic to the web page.
As Facebook takes up the top SMM platform, posting on such social media also categorizes as UGC. Such a form of user-generated content is beneficial because of such an increased user presence on such SMM platforms. These posts are shareable hence help you with SEO
Infographics are always more attractive towards images rather than simple text. Therefore, if you let your users upload product images, you will be ranking higher in SERPs.
Realizing the importance of user-generated content and the current trends of search engine optimization, Navicosoft provides you the Best SEO Services that can grow your business, the way you want.