How To Make A Career In Digital Marketing [6 Easy Ways]
Digital marketing is a hot topic on the internet today.
In fact, it has become like oxygen to business who wants to reach a wider audience, grow their business, get customers, get more conversions and lot more. This directly creates a lot of demand for quality digital marketers and online marketing experts.
So, if you want to make your career in digital marketing or looking forward to learning digital marketing after 12th commerce but confused about where to start from, then I have got you covered.
In this blog post, you’ll come across 6 ways on how you can make your career in digital marketing.
1. Learn the necessary skills
If you want to make a reward winning career in digital marketing, then you must possess skills. Skills are important as they help you in thinking and coming up with unique solutions for problems.
Having the right set of skills will also build up your confidence and will help you in doing digital marketing stuff.
You already know the fact that today employers are not just looking for good academics but key employability skills as well. These skills may include anything that sets you apart from other employees.
When it comes to digital marketing, the following are the skills you need to possess:
- Creative thinking.
- Communication and writing
2. Start blogging
If you are serious about making a career in digital marketing, then blogging is the best way to start with. Digital marketing and blogging go hand-in-hand.
When you start your blog, you’ll come across several digital marketing terminologies like SEO, social media, WordPress, Hosting, Domain and many more.
You can explore these terminologies and learn about them easily.
There are several blogs floating on the internet which you can start reading. You can also subscribe to the YouTube channel and start watching videos if reading is not your cup of tea.
3. Do an internship
Hands down, one of the best ways to make a career in digital marketing is by doing an internship in any agency or company. The internship will not only help you in developing your professional aptitude but also give you hands on experience in the digital domain.
You’ll also learn about various tools, strategies and techniques required while creating a digital marketing campaign.
I personally did my internship in one of the most reputed IT company in Bangalore. And, it is was amazing learning experience for me.
Apart from this, internships will also help you in developing your knowledge about the workplace, business ethics, soft skills and a lot of many things.
4. Take help from mentors
Having a digital marketing mentor is important, not only because they provide you with the right knowledge and learning, but also because they’ll give the right direction and support that you require to become a top-player in digital marketing.
A mentor may share his success and failure stories through which you can lean valuable insights.
A right mentor will help you in finding out how to make maximum use of new trends, channels and technologies. He will help you in figuring out what you need to learn and whatnot.
Also, he’ll make sure that you don’t lose sight of the big picture.
5. Apply for job
The next thing which you can do to make your career in digital marketing is to get a job. A digital marketing job will give you real-time exposure to working in the real world. It will help you in learning new skill knowledge with regards to digital marketing.
Another great thing about a job is that it teaches you about a specific aspect of digital marketing which you like.
If you want to make a career in SEO, then you can look for various SEO related jobs. If you are interested in social media marketing, then you can look for social media jobs.
Even if you want to try and experiment with something new, then you can go ahead and get great benefits of doing it.
6. Look for freelancing opportunities
The other way by which you can make a career in digital marketing is by becoming a freelancer. Nowadays, companies are outsourcing most of their works to freelancers who possess unique talent and experiences.
In fact, in the USA, freelancing has gone up by 8% in the past few years. It is also estimated that half of the workforce will work independently by the end of 2027.
You can easily create an account on various freelance websites like Upwork, Fiverr or Freelancer and start your freelance journey.
Initially, it will be difficult for you to get projects, but you need to be consistent and work hard. I would suggest you do some of the work for free of cost.