I recall seeing the blank canvas the first time I noticed a web store, before I didn’t know where to begin.
I agonized about choosing the correct theme. Before adding any items, I started building my homepage. And that I wasted loads of your time trying to push the wrong stuff right before I started.
Looking back, for first-timers, the errors I made are not unusual. That’s why I decided to build the sort of resource I wish I had once I started, a walkthrough of all the choices that go into fixing a Shopify ready-to-launch online store that can be followed by anyone.
The basic sauce store pictured below is the example I will use during this guide. I’m going to peel back the curtain to point out the thought that went into the listings of products, homepage design, copywriting, shipping settings, and hence the hundreds of choices involved in turning a business concept into a web store.
- Start a Shopify free trial
If you haven’t already, you’ll have to launch a How to start an online shopify store free trial. The 14-day trial should give you enough time to create a web store that can be launched if you follow this guide and restrict yourself to adding items and expanding your store after it goes live.
You’ll be prompted to enter a store name when you start your trial, which can become your default URL (e.g., storename.myshopify.com). You will not be ready to change this, but afterwards you will be ready to purchase a custom domain (e.g., yourstore.com), so don’t worry about automatically choosing the correct name.
You’ll end up with your own Shopify account after answering a few questions.
Here’s a short checklist of what you should have before starting and what I’m going to work with to build my store:
A company idea. I thought that it would be fun if my example shop, Kind of sauce, sold great-tasting mild hot sauces for the semi-adventurous, because numerous sauce brands brag about being “the hottest sauce ever,” You’ll check our list of business ideas for inspiration if you don’t have a business idea yet.
A word for company. Before deciding on my final business name, I used Namechk to determine what domains and social media profiles were accessible. Since some .com URLs are hard to return from, because of the domain, I went to kindahotsauce shop. Aren’t you sure what to name your store? Find out how to decide on a website name or use the free name generator for Shopify.
And a logo. I partnered with a designer to return to a “challenger brand” that is clever, mischievous, bold, and spicy with this logo (tongue-in-cheek for a light sauce company). I prepared a transparent background .png file so that it is easier to resize without losing efficiency. You’ll follow our guide, free of charge or by hiring a designer, to make your own logo.
Things that should be sold. In your Shopify store, you’ll sell physical items, digital goods, or services. They’re not real products, but I’ve tried my best to make them realistic. In the Kind of sauce shop, I’ll be adding four products: Hot Enough Habanero, Born to Be Mild Thai Chili, The Nice Ghost Pepper, and a three-pack package of sauce. You will read our guide on how to find a profitable product idea or use one of the numerous product sourcing apps available on Shopify if you do not have any products to sell yet.
Pictures. Clean photography of items allows you to put the best foot forward. I’ll be using mockups on a white backdrop of my sauce bottles, alongside some stock images for lifestyle imagery. If you’re on a budget, even with only a smartphone camera, you’ll shoot your own product images or use free stock photos before you shoot your own personalized lifestyle photos.
- Add your goods
What’s an empty online shop to buy? Adding products should be one of the key things you do, because the look and sound of your website around your products are what you can design.
Write the title and outline of your product
Product pages are where clients attend a product analysis and select whether to pip out or not. Details matter, and it can make all the difference to communicate the correct information in the correct way, from pricing to sizing, through text or visuals. You can check out other online stores in your marketplace for inspiration if you are not sure what to add.
It should be obvious from your product title what the products are. This is also what consumers will see when they visit your store and what will help them find what they are looking to find in your catalog. Try to keep it brief and use the definition or versions of your product (more on those later) to surface other relevant details or product choices, such as colors or sizes.
We will simply use the name of our flagship sauce, Hot Enough Habanero, for our first product title.
Descriptions of products identify the product and offer it. They are a standard source of writer’s block, too. The good news is that you do not have to be a knowledgeable copywriter to write down a convincing summary of the product. All that you need is:
Know with whom you’re chatting. Trust what your customer wants to know to be secure in purchasing your product and check out your summary to learn about it.
Incentives highlight. Does one propose a generous policy of return or free shipping? Are your goods environmentally sound? Consider what attributes, advantages, and deals really matter, and cut the fluff. To easily express these selling points on their product pages, several stores combine text and icons.
Anticipate questions or objections that are normal. What could make a client hesitate to purchase? Are they afraid of purchasing the wrong size? Just in Logo design Auckland case they have allergies, do they have to understand what the goods are made of? Will they need to know that your goods are ethically produced?
Make it easy to search your text. With short paragraphs, bullet points, subheadings, bolded text, etc., make your explanations easier to read. Then ask yourself how easily a guest can obtain the information they have from them.
Enable clients to use the product to see themselves. Customers can’t taste your goods, see, touch, or try them. You’ll bring your goods to life outside of product images by listing the materials you use, including a sizing map, or sharing the story of how they are made, all depending on your product.
For a product like sauce, particularly when making a purchase, we can confidently assume that customers care about the following details: ingredients, texture, quantity, how spicy it is, and what it pairs well with. But I did my best to make all this data available to my store’s tourists.