At a previous workplace, we only got a response to “Search engine optimization (SEO)” whenever I asked a colleague about a particular topic. No one really talked about it. But, if you are running an e-commerce business and are looking for ways to rank high in the search engine results then this article will be beneficial for you. Here, I will be explaining the most common types of SEO that can be done by e-commerce websites today.
1. Crawling / Site – Visitor Acquisition
Crawling is a process by which your website is indexed by search engines. During this process, you get more direct traffic. This can be done using a search engine optimization tool (SEO) which helps in creating content and keyword research. Google My Business is the most used tool in this area. A conversion rate of 5% is considered as successful.
SEO is essential for every website that is selling products. A high conversion rate will result in a good conversion rate of visitors converting into paying customers. If a customer is going to buy your product, then there are chances that he/she will go through your website a lot. This is where you can improve your SEO.
2. Content Writing
Content writing is like SEO and it is mostly talked about by beginners. But, many people, who are highly knowledgeable about SEO, have been using content writing to improve their SEO. Basically, all you have to do is write about the SEO techniques that are easy to understand and can be understood by the audience. Also, content writing helps you to create your presence online and Google can recognize it.
You will be able to rank your website at the top when your content is strong. With the help of SEO, you will be able to stand out in the crowd. SEO experts are always looking for relevant content that is able to convert the readers into a lead. People, who are into e-commerce, can take advantage of good content writing. Types of SEO
When you write about SEO techniques, you will be able to attract new people. An SEO expert also creates backlinks from images submission sites, article submission sites, and profile creation sites Also, your product will also be found in the search engine results. A high conversion rate will result in a good conversion rate of visitors converting into paying customers.
3. Social Media SEO
Social media is a place where customers go out to shop. They are very much interested in products offered by a company. So, it is very important for any e-commerce website to market its product through social media websites.
Most of e-commerce websites use social media platforms such as Facebook, Twitter, Pinterest etc. By using social media platforms, your brand is able to spread. A good Facebook marketing campaign will convert the customers into a lead.
Now, you know what the most common types of SEO are. Your next question is, what is the purpose of SEO?
SEO is very important for every e-commerce website. It is done to improve the SEO. So it is done to increase the sales of your website. It is done to attract new customers to your website. And it is done to retain the existing ones. If you are new to this, then you have to understand how does SEO helps you in differentiating your website from others.
By having the advantage of Google AdWords, you can easily understand how important it is to have a high conversion rate of your site. So, if you are having high conversion rate, then you are ranked high in the search results. Also, you will be able to have a good conversion rate if you know the best way of improving your website and making it more mobile-friendly. If you want to have a strong and competitive site, then you should consider these SEO tips.