There were several trends observed related to Drupal’s altering market. It is very evident that agencies effectively partner with their colleagues in marketing. Hence it gives higher margins, additional recurring revenue, more strategic and long-term relationships. It will not be surprising to know that Drupal works wonders, especially for marketing departments, in making their decision for ambitious digital experiences.
It might be critical to emphasize results rather than technology. Marketers might think it is irrelevant that Drupal offers a tremendously flexible and open-source ecosystem. But it will be interesting for them to learn about how the site is designed with Drupal. It outperforms in comparison to other websites. Hence, instead of explaining in detail how Drupal lets developers leverage existing code, it will be more effective to emphasize that Drupal works wonders for site owners at a lower cost.
Therefore rather than explaining the technical features of Drupal, you can focus on the benefits that matter most to marketers. It involves faster turnaround, improved performance, and lower costs. By using it, you can increase your success by using Drupal for marketing teams.
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