A Social Media Company in Delhi knows that a campaign performance can be enhanced if it is successfully tracked. This is a complicated task for B2B companies. Keeping track of likes and followers is no longer enough. Social media engagement across every platform can be measured using the built-in data repository. Monitoring engagement, reach, and conversions are the foundation to building a solid content strategy. B2B companies are allocating a heavy chunk of their budget towards social media marketing, but the results are unimpressive. The main reason for this, as per studies, is that 88% of marketers inaccurately measure their social media initiatives. This is why reputed social media marketing companies like TYC Communication use the latest available technology to track all relevant metrics to optimize their client’s social media strategies.
Here’s How One Can Measure B2B Social Media Marketing Success
- Clearly Define Your Goals
Without clearly defined goals, posting content on social media becomes a futile affair that ends with frustration due to eventual failure. Your goals should be specified, measurable, relevant, achievable, and have a time limit to see results. This acts as a reference for the comparison of the performance of a campaign. Goals can be anything from increasing revenue through sales to boosting engagement.
- Define Your Metrics
To track your performance, it is imperative to first define the metrics you need to follow the performance. The following metrics should be tracked while analyzing a social media marketing strategy.
- Change in Organic traffic
- Number of social mentions of your brand
- Number of social statements of the competition
- Track Campaigns Across All Platforms
Once you have collected the necessary tools to analyze your performance, it is time to start measuring your capabilities. By constantly tracking and comparing results across various social media platforms, you will get a clear picture of your campaign’s success. This information allows you to make any last-minute changes to your strategy while it is still in effect.
- Quantify The Traffic Based on The Value It Generates.
Some traffic is more useful to your brand than others, so it is imperative to quantify the traffic you receive. Paid traffic needs to justify the cost and, as a result, needs to be monitored closely.
- Execute Closed-Loop Analytics
Closed-loop analytics is a marketing optimization technique that analyses the data from the sales team to improve marketing strategy. As a result, a marketer can determine which marketing initiative yields the best results. This is a relatively new technique utilizing advanced technology but is an effective method to understand the campaign’s level of success.
- Track Conversion
Using tools like Google Analytics is a great way to keep track of conversions. This data helps determine how effective the marketing messages and call to action are.
TYC Communication, the Best Social Media Company in Delhi, can effectively help their clients measure their social media marketing efforts.