What is Social Media Marketing?
The term Social Media Marketing (SMM) refers to marketing your business’s products and services online across all Social Networks and Social Media Platforms. This is one of the categories of Digital Marketing that has proven itself very productive with the rise of the Internet over the past few years.
SMM Platforms include Facebook, Instagram, Snapchat, Twitter, YouTube, etc. which have massively changed course over time and has attracted millions and millions of user globally. Almost 80% of the world has or uses these platforms. With mobile access for everyone these days and these applications being user-friendly, selling your product is even easier for a business than you think.
One of the well-known Social Media Marketing Services Platforms is definitely, Facebook. Almost 2.8 billion people use it and 74% of people log in daily, these statistics keep increasing every year. One of the benefits to use Facebook is the low-cost marketing strategy and a better traffic outcome for your business.
People like Celebrities and Businessmen prefer to use Instagram as it has more visual content than just written content and most people prefer visual content as it is more appealable. The application is more business-friendly with landing page creation, product tagging features, and various linking.
Snapchat allows connecting directly to the audience in real-time for marketers when the audience is out and about. It is really good for local campaigns and interacting visually with users through stories.
It is a place where many of the users share their memes, opinions, and timely news. From the marketing perspective, Twitter enables business owners to listen to the opinions of consumers and use the relevant information to help create and engage in suitable content for their audience.
YouTube’s platform remains the best channel for video marketing of your business. You can indulge with your audience worldwide just sitting at home. Most people prefer to watch a video about something they may like rather than just reading long-written articles.
Is SMM effective or not?
Yes, SMM Services platforms are effective and help to expand your social reach online. You will be surprised by the increase in your brand awareness, targeted audience, improvise in your ROI, generating leads, more reach, and greater traffic towards your social profiles, pages, or website.
Here are the best apps that every creative and social media marketer should use to stay sharp and on top.
You will be told, ‘Video content’ if you are wondering what the most attractive and digestible type of content is. Just ask EMEA’s vice president for Facebook, Nicola Mendelsohn, who thinks that the technology giant will only be populated by video in 2020. This does not allow marketers to master the skills required to produce solid, regular content in the field of video making and video editing.
But do not be afraid, because now, thanks to the handy Quik application, it is not necessary (although it is a worthwhile skill to learn). You can use Quik to create silky smooth video transitions, sync music, and easily add all required filters.
We all want our photos to look professionally edited, but it is rare for the marketer to work alone. Even if I were to invest in a DSLR camera before I started channeling high-quality photos I still needed a lot of practice. I would still have to master the editing side of the stuff even then.
I can’t help you with the camera, but I could share a photo editing app that gives you a one-stop-shop. Some basic photo editing tools can be found on your smartphone, however, with Snapseed, you can add a whole new layer of detail, combining all the basics with advanced features such as Lens Blur, HDR Scape, and Glamour Glow.
3. Flyer Maker | Poster Maker
Today, it is not only flyers & posters used by club promoters. Corporations, individual entrepreneurs, non-profits, and politicians use them all for marketing purposes. Seeing why is easy. They are not only an affordable way to reach your audience with key messages, they can target specific demographics and are readable.
We all want to create marketing materials for social media platforms, but somewhere we are all not professional designers to create stunning designs easily. Using these flyer maker & poster maker apps anyone creates stunning flyers and posters designs without having specific design skills. You just need to install it on your phone using the app store or play store and you’re all set to create attractive flyers & posters for your promotions.
4. Intro Maker | Outro Maker
The tone of your intro sets the tone for the rest of your video, so getting it right is in your best interest. First, consider your content, your business, and your product. Consider the audience to whom you are marketing it.
The primary reason for including an introduction is to increase new-viewer retention. If you’re trying to grow your channel, you’ll naturally be looking for new viewers all of the time. Of course, getting a viewer to your video is only half the battle—you also want them to watch it. And, if all goes well, you can said them to subscribe to your channel. If you don’t know where to create intro/outro videos then just simply download intro maker or outro maker apps on your phone from the Apple app store or Google play store, here you will get pre-defined intro /outro video templates that can be easily customized within few clicks.
We have not included all other apps for social media marketing, just these apps are very essential when starting your social media marketing. Ultimately, what these apps all have in common is that they help you create content. Content is what runs marketing today, so unless you’re putting out content regularly, you’re not building out your SEO, and you’re not getting the recognition you’re capable of achieving.