All of us are well familiar with the experience of opening gifts and presents on Christmas. It is the excitement and anticipation of not knowing what is inside and wanting to savor the lovely moment. This is unboxing,’ the excitement experienced by the clever and attractive presentation of consumer items.
In the last few years, unboxing a product from custom rigid boxes has gone from being a seasonal pleasure to a powerful marketing tool. If you want to make a long-lasting and memorable impression on your customers, your custom rigid box packaging and presentation is a vital ingredient.
Does the Unboxing Experience Matter?
As a consumer, who ordered something online, which will make you feel more valued: your purchase arriving in a generic cardboard box, or an appealing and attractive, bespoke custom rigid box packaging? The encased product will be the same, but the perception between these two examples could not be more different.
Well-designed custom rigid boxes take on the brand’s positive attributes; attention to detail, high value, and a great service experience. This is what urges the consumers to buy your product again and again. It has been proven that visual stimuli have the most significant impact on our perceptions. Attractive packaging boxes stimulate the reward-seeking areas of the brain that are associated with impulse purchasing. Plain or bland packaging garners very little response.
Custom Rigid Boxes
It helps your brand tell its story. If you are not leveraging your brand’s unboxing experience to the fullest, you miss out on an opportunity to express yourself. Unboxing is about crafting your brand’s narrative. A brand’s narrative is integral to communicating successfully why customers should choose you over alternatives.
Instead of mere words, you give your customers tangible proof of your brand’s values. It shows you value your consumers and your interactions with them. This breeds trust and belief in your ethos.
Appealing custom rigid boxes wholesale drives customer loyalty, which leads to business success. Both first and last packaging impressions are equally important. Long-term customer relationships are far more profitable than spending resources attracting them from scratch.
Appealing Packaging and Social Media Influencers
Social media influencers have quickly become a strong weapon in the arsenal of marketing strategy. In contrast to the traditional marketing techniques, influencer marketing is cheaper, more targeted, and more likely to lend brand credibility if the influencer is seen as an authority in a particular industry because it is a practical and modern version of ‘word of mouth’ marketing.
It is important to remember that influencers are not the same as a celebrity ‘endorsing’ a product.
There are overlaps, but influencers are people who build their large following and business from being perceived as trustworthy. This means that it is unlikely for them to promote a product that they do not believe in. According to the Packaging Republic’s team, a strong unboxing experience of custom rigid boxes wholesale is an effective and most straightforward way to build a rapport with influencers. This can lead to strong partnerships, as personalizing their unboxing experience with your product will show you to win significant points from the outset.
Content based on the unboxing experience also has the potential to get your brand a lot of exposure. If this is considered in influencer marketing, then you have a powerful formula that is highly beneficial to your brand.