A promotional video or promo video is a video used for the sole purpose of endorsing a specific marketing initiative, sale, or event. Promo videos are often similar in style and tone to a movie teaser video, where you grab your audience’s attention and draw them into learning more about the subject matter of the video with a video voice over.
A good promo video strives to bring the conversation to a more personal level without making the sales aspect so obvious. Although, any video you create is in some sense an attempt to sell your brand to your target audience. But a promotional video is more than just a blatant sales pitch, these videos are intended to enthrall the audience. To grab the flickering attention of your audience through your promotional videos, you need to include a familiar voice in the native accent of the specific region.
Accents are of immense significance, they can impact the effectiveness of your promotional video, yet it is the most overlooked part in voice-overs. Different accents belong to different regions and people hailing from those regions have their traditional norms linked to the accents. Since you want your target audience to connect with the story you want to share with them, the accent plays a crucial role in – grabbing the attention of the audience, making them feel intrigued by the originality of the character, and make them take your message seriously.
Voyzapp – the largest Voice Over Agency in India, offers the most reliable voice-overs pertaining to your needs. With the most experienced team of experts specializing in multiple languages and domains, Voyzapp voice-overs can certainly add value to your voice-over projects.
Accents have a major effect on how well your voice-over hits home with your audience. The aim of the game is always to strive for gaining the relatability of the audience. You have to consider the impact of accent bias when planning your promotional video voice-over. The accent you use in your promotional videos depends largely on the geography of your target region. It is always advised to use the accent which best represents the country or region you trade in. For example, if you are UK-based you will probably prefer to use British accents of English. Likewise, if you are looking to target India, you would look for an Professional Hindi Voice Over. Similarly, if you mostly trade in the USA then an American accent will be more appealing.
Although the neutral accent is gaining popularity these days, the regional accents and styles can surprisingly evoke different responses. For instance, in India, the neutral or Indian accent of English is commonly used but in the UK to our surprise, it’s the Scottish accent of English is quite popular in the advertising world. Similarly, in the USA, rather than the regular American accent, the southern and Texan accents are believed to be more reliable by marketers.
The choice of accent for the promotional video also depends upon the subject matter of the video. For example, a normal sales or promotional video would much likely go with a female voice in the normal accent. However, when the promo video is more technology-based or requires the introduction of some scientific process, a male voice with a tech-savvy or neutral accent is preferred. Accents among other things also vary depending upon the brand image and product you are selling. It is a common belief that when a brand sells luxury or posh items you should use a British accent and if your promo video is playful, excited, and flirty prefer an Australian accent.
However, incorporating an accent in the promotional video is much more than just sounding native to the target audience. It is about imbibing the culture, traditional norms, and social customs into the voice-over. Let’s say your target audience is Jamaica and you recorded the voice-over in a Jamaican accent. The question here is, does it sound believable to the Jamaican audience? To sound believable and trustworthy you have to understand the ethnic attributes and attitudes of the post-colonial Jamaican people.
The main purpose of a promotional video is to snatch the attention of the audience and take it to the message in the video, induce a thought in their minds and strike a conversation about it. Therefore, the accent to be used in the promotional video should be thoroughly scrutinized along with other aspects like gender, pitch, tone, etc. of the voice. Although finding the right accent for your target audience is a hectic job but the result is what translates into revenue. If you are short on time with your promo video voice-over Voyzapp can help you find the most suitable accent or you can check out the demo reels by yourself. Our services are prominent in the voice market, our quality and competitive pricing are what makes us stand apart.
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