Many brands are using cardboard sleeve packaging to enhance the popularity of their brand. If you have the same goals, then read below to learn how you can do that. One of the favorite packaging solutions of retails in the industry is cardboard sleeve packaging.
This is because it is easily customizable and can be printed with various designs to attract customers. These are usually made with top-notch materials, like Kraft and cardboard. This is why they provide a premium feel to the packages. It can enhance the brand reputation in the market due to its unique design and customizable shapes and sizes. If you are looking to use these sleeves boxes, then you need to know how these can augment the popularity of your brand.
SETS YOUR PRODUCTS APART
In the market currently, not many companies are going for unique designs. So if you opt for such unique Custom Cardboard Boxes, then your products will be highlighted in the store. These boxes are premium to look at, and they have an element of uniqueness in them. The best part is that; a sleeve can be added even after you are done with finalizing your box design. You can print the sleeves with attractive colors and give them unique shapes to attract customers to your products. This will lead to a better image of a brand in the market, and this can benefit you, as it will attract plenty of new customers to your brand.
With the help of a logo or your brand name on the box, you can benefit from getting the word out for your company. These boxes help educate a customer about your brand and what services do you provide to the customers as these boxes are fully printable, so you can print your logo, brand name, and an attractive catch line on them. Apart from that, custom boxes with logos are not only the ones that have logos printed on them. To take things further, you can choose finishing options like embossing and debossing of your logo to make it stand out. Therefore, no matter where your box is placed, it will gather attention and will act as an advocate for your brand.
COLORS ARE THE KEY
Most people are already familiar with the fact that some brands are represented by certain colors. For instance, if you think about McDonald’s, the first color that pops in your mind is yellow. This is why colors are important for any company to make a brand easy to remember for the customers. So if you already have a color that represents your brand, then make sure to use it in your packages to help make it easier for customers to recognize your product. Other than that, if using one color is not your thing, then based on the product, you can select the ones that attract attention. Use bold and vibrant colors to make your packaging stand out on the retail shelves. This will attract customers towards your brand because you are providing them that unique representation of products through colors.
Die-cutting designs are one thing that can easily improve the looks of your product packaging. There is more than one option to do this; if you have a box inside the sleeve that has a closed closure, then you can use different colors to highlight die-cut designs. Most companies use this opportunity to carve alphabets in this design, and the base color of the box will fill the space of the die-cut designs. While in a case when the box inside has an open closure, then you can turn this die-cut design into a window for the customers to see what is hidden inside the box. This innovation will make sure that your customers get the right message from your company and that you are making efforts to impress them.
IMPROVES UNBOXING EXPERIENCE
Most forms of boxes are only designed to attract a customer to buy them. However, these packages are specialized in a way that puts a smile on the face of the customer even when they open them. For this purpose, using custom inserts can be the best idea. These custom inserts are sometimes colors in opposite shades to create a feeling of contrast inside the packages. Apart from the attraction, these custom inserts are also helpful for the proper fitting of the products inside a box. This is helpful for products as if perfume bottles are fragile.
USE OF IMAGES
Other than colors and graphics, the next best thing that attracts customers is the images printed on it. It is helpful for you if you are selling cosmetic products. The best choice for printing images on a sleeve box is to use pictures of your brand ambassadors. These ambassadors can be famous actors or models that are promoting your brand. People, when they see a familiar face, they are instantly attracted to the product.
Moreover, if your brand ambassador is a famous personality, then it will also improve the image of your company. As only, a premium company will be collaborating up with a famous star, so this will make sure that more people notice your brand. Similarly, for sports products, you can use images of athletes to attract customers. A cardboard sleeve packaging can help your business in more than one way. After reading the article and the pointers mentioned above, you must be convinced about their importance in a business.