As a small business, you have definitely heard the term SEO or search engine optimization. SEO is talked about as being one of the most important aspects of a business’ online presence. What is SEO? What makes SEO a useful tool? What should you look for in an SEO company? Read on to find the best SEO company for your business.
What is SEO?
SEO stands for search engine optimization, and its objective is just that, to optimize your entire website for search engine rankings. A good SEO strategy builds your website’s reputation with search engines like Google, which is essential to achieving organic search rankings. SEO legitimizes your business online and can be useful for just about every kind of website and industry. Successful SEO will improve your website traffic both quantitative and qualitatively. SEO has many different components, each working with one another to maintain rankings.
Components of SEO
The following four elements are essential components when it comes to a successful SEO campaign. Make sure your money is working for you in the best way possible.
On-page SEO typically comes in the form of copy or content. Having a blog page on your website is a great way to build a reputation with both customers and search engines. By having a blog, you drive traffic through searches related to your product or service. For example, a plumbing company may have a blog post about common plumbing issues, when someone searches up a common plumbing issue and comes across the article, they immediately become a potential customer. Now that they are on your page, they are only a few clicks away from becoming a happy customer!
On-page SEO makes use of keywords, but in order to get quality leads, there needs to be quite a bit of attention and time that goes into researching those keywords. An SEO agency will have access to keyword research software and identify words that will drive the right kind of customer to your page. When it comes to small businesses, single words are not always the most effective. Instead, longer phrases and even location data may be the most effective SEO strategy for smaller businesses.
Behind the Scenes
Keyword research and on-page SEO are visible strategies, but the strategies you can’t see are just as important. Heading tags and image tags in a website’s code are just as important. These tags directly communicate with search engines about what is on the page as opposed to communicating with the public. A secondary aspect of behind-the-scenes SEO is making sure there are no errors in your code. Errors like broken links and error codes could be undermining your overall SEO efforts.
Finally, backlinks are a great way to direct traffic to your site. Backlinks are links on other websites that link to your website page. This will increase your domain authority, which is a key peripheral of quality SEO.
How Important is SEO for a Small Business?
The importance of SEO in business of any size is huge, but especially in smaller businesses. Everyone is optimizing their site, if you aren’t, you may already be behind the competition. Small businesses that use SEO are increasing their visibility, which can impact their local and national exposure. Keep in mind that SEO is an ongoing process that can take a while to work but it is extremely effective! Major companies like Apple still invest in their SEO despite being a widely successful and established corporation. That’s because SEO is about relationships more than it is about short-term conversions.
How Long Does SEO Take to Work?
Good SEO should not have time constraints. Building a relationship with Google is no different than building a relationship within the business community. You cannot go all-in right from the start and expect quality results! If you use “fast and easy” tactics like keyword stuffing (where you overuse keywords for the purpose of ranking higher), Google frowns upon this and it may send your relationship in the other direction. Instead, consistency is key all around. Your SEO company may use tools like backlinking and image tags to improve your rankings.
Characteristics of a Good SEO Company
An SEO agency or company won’t be a part of your business, however, they will be a partner and an extension of your own. Taking the time to find the right one may take some time, though it will surely pay off in the long run. Finding the right company to manage your SEO can make a huge difference in the short and long term. While not everyone will use the same company, the best SEO companies all share a few common characteristics.
First things first, look and see what kind of industries your prospective companies have experience and have shown results with. A good SEO company will easily be able to produce examples of their work in your related industry before you sign a contract.
Knowledgeable and Transparent
An SEO company that has a deep knowledge of the ways that search engines work is essential. Be wary of companies who promise you fast SEO results, as previously mentioned, there is no guarantee associated with SEO, it could be a red flag if someone promises a speedy delivery.
Use a Few Different Strategies
Ideally, you want a company that is going to make use of all four SEO tactics, not just one. A company that uses all four will be able to explain what is going on and share their progress with you along the way.
While sharing their progress, they should be receptive to your different suggestions and corrections. While they are the SEO experts, you are an expert in your field specifically. Changes to content and ideas should be well receptive and changed accordingly.
You want a company that will deliver results. The results may not come immediately, but finding a company that won’t give up when something doesn’t work is key. A good SEO company will pinpoint what isn’t working, tell you, and try again using a different strategy or method.
Finding the best SEO company for your business could take time, but don’t settle for anything less than the best. Finding the right company will translate to a great ROI, generate quality website traffic, and give you a good leg up on the competition!
Nicole Howe is a content writer at BreezeMaxWeb. When she isn’t writing, you can find her walking half marathons, biking, or watching Raptors basketball!