Making your product visible and keeping your customer engaged can be very difficult. In this day and age when consumers are plagued by a large amount of SMS marketing noise, consumer engagement can be very difficult. While social media campaigns, websites, billboards, and newsletters are effective ways to build customer engagement, they are unlikely to have the results you want unless your product can find a way to stand out from competing marketing campaigns. All that is needed is an effective marketing strategy.
Finding the right channel for marketing your product is just as important as the quality of the product or service you plan to offer to your customers. Despite technological advances, when it comes to building customer engagement, SMS marketing is one of the most widely used and underused methods.
As a business venture, you often look for the most effective and least costly ways to market your product. Another factor to consider is the viewpoint of the audience. With the development of an effective marketing strategy, one thing that cannot be overlooked is the fact that there is a steady increase in the number of people using mobile phones. Whether it’s the most basic handset or a smartphone with all the features you can think of, the standard cord that connects all mobile phone users is the ability to receive and send SMS. So, if you want to expand your reach, don’t go any further.
Let’s explore why SMS should be a part of your marketing campaign.
While emails are free, they are only 27% open. On the other hand, text messages have a 98% successfully open rate. Using SMS marketing works best especially because of the high levels of openness. Enter that 45% response rate compared to the 6% email response rate and do the math.
Since almost everyone who uses a cell phone has his or her handset close to them at all times, getting your message across is much easier. In addition, the fact that messages are sent faster makes it even better. They are great for sending sensitive information over time and since you don’t need a smartphone to receive text, you can be sure that it reaches all your customers.
Unlike other marketing media, messages are not catchy. Customers need to sign up to receive an SMS service which means you reach an audience with genuine interest. In addition, your customer is less likely to be annoyed by SMS than to call you.
Another feature about SMS marketing that is often overlooked is the independent marketing approach, which means it can be integrated without the effort and effort of other marketing strategies you may already have.
Here are a few ways in which you can use messaging to build customer engagement:
Posting updates: This is a great way to grow your customer base. An important part of all marketing strategies is educating potential buyers. In addition to tutorials, SMS with updates build to build customer engagement and can help set your product different from the rest of the competition.
Discount codes and coupons: One of the best ways to increase traffic to your website or store gives your customers access to the best deals. Sending discount codes and notifications about unpublished flash sales through other media is a great way to keep your customers coming back for more.
Winning Writing Competitions: This particular strategy helps to increase real engagement between your product and your customers. In the past, winning text competitions have become very popular. This strategy can also help in expanding your customer base. Sending a simple keyword in a shortcode is easy and increases participation because it is simple.
Order and delivery status notifications: Keeping customers informed of their order and delivery status builds loyalty to your product. Customers who would like to be able to track their orders and SMS are a great way to pass on this type of information.
Tips for successful SMS marketing campaigns:
- Identify your audience
- Keeping content short and easy
- Personalizing a text message
- Adding a call to action
- Creating a sense of urgency
Creating an effective SMS marketing campaign is not as challenging as it may seem. With the right kind of content and less art, customer engagement will be with just one click.