Anatomy of a Blog Post: Produce & Publish Like an Expert

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The anatomy of a blog post changes depending on the niche and subject.

The perfect blog post also changes for every person looking for specific information.

At the end of the day, bloggers and businesses can only anticipate their audience’s intent and provide the best answers for the reader.

That’s why expertise in niche topics is so valued because it’s rare to find original content out of the millions of web pages out there.

When you provide this substance to your visitors, they’ll consume your content faster and likely share it on social media because it was such a good find.

Even if this blog isn’t perfect, we hope that these tips provide you with the crucial elements of a top-notch blog post that will keep your readers coming back for more.

The Ultimate Blog Writing Guide: Anatomy of a Blog Post

The ingredients of a successful post pertain to your audience and what they’re searching for in Google in order to find your content. You always want your blogs to be relevant and informative at the very least.

You don’t have to get absorbed into every little detail of your blog post, though you likely will if you’re anything like our content manager.

On one hand, your writing has to be solid, as content is the basis for everything in a blog, but you also want to make your blog post exciting and fun to read.

So here are the things that readers love to see in a blog and what will make your post easy to read (as well as share):

What Makes a Great Blog Post?

Before getting into these different methods, you need to address the goal of your blog and what you want to achieve with each blog post.

Here are some different things to ask yourself:

Depending on your goals, the main thing you want is for readers to stay on your page and click through your links, possibly sharing your content and hopefully purchasing relevant products that you link.

Google Analytics Metrics to Measure Successful Blog Posts

In addition to understanding your goals and what you want the blog post to do for you, there are specific metrics to look at in Google Analytics or another insightful analytics platform such as SEMrush.

These metrics will show you what blog posts are getting the most traffic, as well as which blog posts cause visitors to quickly abandon.

These are key performance indicators (KPIs) for your blog, and you’ll be able to tell pretty quickly what your visitors like and don’t like about your blog posts.

Since Google Analytics is free, we’ll talk about the metrics to follow on that platform.

You’ll need to set up a new Google Analytics account for your blog and install a separate code to isolate metrics just to measure your blog.

Once set up, here are the KPIs to look for:

  • Top pages by traffic
  • Bounce rate
  • Average time on Page
  • Average Pages Per Session
  • New Visitors vs Returning Visitors
  • Goal Conversion Rates (set up for lead generation or different actions you’d like, such as visiting your squeeze page or product page)

These indicators show you exactly what the traffic patterns are on your blog, letting you see which posts have the most traffic and even who stays on the page the longest.

Pro Tip: WordPress.org is free to use, but it’s best to go with the premium WordPress.com to use all the features. If you currently have a website built on another platform, you can simply download free WordPress installation files and install them in a special blog directory

Follow Our 4 P’s Content Method

Now that you know what to look for and measure, there’s one more thing that will help you produce and publish a winning piece of content.

These four core steps should be considered first when writing your blog post before the tips below.

  1. Plan – The first thing you want to do is brainstorm as many content ideas around your topic and audience intent. As you think about keywords, audience search intent, and popular questions asked about this topic, list out your content ideas and think about supporting points to set up a foundation for your blog post.
  2. Produce – Lights, camera, action! Just like in a movie, you’ll want to produce your content. This step is mainly about writing the content, but you also want to think about how you’ll guide the reader. What images, videos, quotes, statistics, facts, and other content will aid your reader in understanding these concepts you’re introducing? Popular blogs always have a featured image, images in the post, bulleted lists, blockquotes, and other bolded text to break up the content and guide the reader down the page.
  3. Publish – After you’ve thoroughly edited and formatted your post, you should preview the post and see how it looks. Can you read through it easily? Does it make sense? How does it look on mobile? We’ll give you some more key tips for formatting and publishing the best blog post below.
  4. Promote – Finally, your content is live! Now you need to get some eyes on your post. Social media is a great place to start, so share your new blog post on Facebook, Instagram, Twitter, and Pinterest. You may also want to look into email marketing, paid search ads, influencer marketing, and other marketing tactics to reach more of your audience. If you use the tips below, you’ll probably get even more traffic.

Download our FREE 13 Week Content Planner to help you plan a full quarter’s worth of weekly blog and/or video content for your business.

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