Managing the finances of a business can be difficult sometimes because there are a lot of things to spend money on. Quality products, infrastructure, wages and salary, maintenance, and customer satisfaction all battle for who gets the lion’s share.
This tussle can leave businesses with a little amount of cash for customer satisfaction and CRM marketing. Nonetheless, CRM marketing has to be implemented for business growth. This article is expected to help you through making the best CRM marketing decisions with a very tight budget for optimal results.
The business benefits of quality CRM tools are further discussed here.
Marketing And The Need For CRM
Customer Relationship Management is undoubtedly invaluable to businesses in terms of boosting sales and overall business growth. According to the Harvard business review ”On average, sales and marketing costs average from 15%-35% of total corporate costs. So the effort to automate for more sales efficiency is absolutely essential. In cases reviewed, sales increases due to advanced CRM technology have ranged from 10% to more than 30%.”
As a result, it is a natural phenomenon that nothing of value comes cheap; there is always a price, the same applies to CRM marketing. However, in recent times, companies have begun to question just how much investments should be made in CRM marketing and what the expected ROI should be.
Bill gates said, “How you gather, manage and use information will determine whether you win or lose.” Further emphasizing the need for CRM.
Most companies invest so much in CRM marketing, yet, the amount of ROI doesn’t commensurate with the investments made thus affecting the business adversely.
To avoid this situation or move out of it, we have come up with some tips and tricks on how to have a fantastic CRM tool with minimal spending. Some free CRM tools which pretty much get the job done have also been introduced taking into consideration the opinions of experts in the field. Get set and let’s take a deep dive together.
Common Affordable CRM Tools
When the results and ROI which businesses have experienced as a result of a properly implemented CRM are properly evaluated from business to business, one might fully fall under the impression that implementing a decent CRM marketing will cost a fortune. Well, depending on the organizational goals and metrics of measurement in place, certain CRM might be quite expensive. Nevertheless, this doesn’t translate to the fact that all CRM systems, tools, and platforms need a lot of money for implementation. There are lots of tools that can produce excellent results on a decent budget. The following are some of the most common ones:
Hubspot’s free CRM marketing gives individuals and businesses a smooth ride by implementing CRM for their businesses. Beginners especially have benefited times over from this platform. It offers a very intuitive and easy-to-use interface. It boasts of instrumental features like Gmail, contact management, email tracking, and many others.
Live chats, prospect tracking and a visual reporting dashboard all contribute to the functionality and efficiency of Hubspot’s free CRM. Check out Hubspot’s free CRM tool here
This is an emerging platform that also gives users a seamless and productive CRM. The platform is yet to go live but It promises to help businesses better understand customer behaviors, and consequently make better business and marketing decisions all at little or no cost.
3. Agile CRM
Agile CRM promises an all-in-one CRM marketing to help automate sales, marketing, and service all on the same platform. It also promises mobile-friendly cloud-based SaaS services all at affordable prices. In all, you can get an all-in-one CRM software at a very affordable price using Agile CRM. There is even an opportunity to test the platform at absolutely no cost for about 10 users and 1000 contacts.
A quality CRM tool is invaluable towards business growth. How quality a CRM tool is however depends on how well the tool is able to keep track of customer interactions, maintain strong relationships with new and existing customers, boost sales and improve communication between sales and marketing teams.
CRM marketing is undoubtedly a key determining factor of business growth. It helps in building a community around the products and services offered by a business and consequently building trust in the brand.
If it promises abundant rewards, then it comes at a price. However, this doesn’t imply that businesses should break the bank just to implement the best CRM strategies or make use of the best crm tool. There’s a whole lot of tools available to help you get CRM in a company running on a relatively tight budget.
This then is a headache! Having to choose from loads and loads of free awesome crm tools is quite tricky. But, to successfully carry out the task of picking the best tool, businesses should put what they want first. Understanding the goals you aim to achieve by making use of a CRM gives a clear direction on where to look for it.