Today, majority of the businesses and entrepreneurs are very much obsessed with the practice of SEO or search engine optimization. If you are a business owner, then you might have thought of hiring an SEO company or full-time SEO professional, right?
That’s because SEO is considered to be one of the most important and high ROI-driven digital marketing strategies.
So, if you are wondering what are the benefits associated with SEO then I have got you covered.
In this blog post, I’ll take you through 10 unknown and unheard benefits of search engine optimization.
So, let’s start one by one.
1. Improves user experience
Understanding the perspective of customers is very important and it is not a one-time activity as customers’ preferences keep on changing again and again.
If the users do not find what they want on your site or are struggling to find it, they may leave your site soon and not come back again. This can give a negative indication to Google and it may take action against your website.
Google keeps on monitoring the user behavior like page sessions, bounce rate, time spent on site, and so on.
With the help of SEO activities, you can work on this part and improve the user experience of your site.
2. Increase brand visibility
Getting on top of Google will help you in attracting more eyeballs. When your content ranks on SERP, it gets more clicks, more impressions, and more visibility. This will surely help you in increasing your brand awareness and reach of your hippie fashion business
Your content is ranking on top of Google for a keyword with a search volume of 50,000+.
If you rank in 1st spot for this keyword, then your content would get 10% of the clicks which is close to 5000 per month. Such amount of monthly traffic is more than enough for conversion, lead generation, and earning money online.
That’s the way by which SEO can take your brand to a level of awesomeness.
3. Increases trust and credibility
Getting on top of the search engine results page means that Google considers you as a relevant, useful, credible, and most authentic source of content or information. Google and users would prefer you over the other site in your niche.
This all will happen because of good SEO.
SEO helps in establishing the authority of your site by various on-page and off-age activities including creating backlinks from reputed sites, creating better content, improving the crawlability of your site, and so on.
When you do SEO, your website’s ranking improves and people start considering it a credible source of information.
4. Source of organic traffic
SEO is one of the best inbound marketing strategies ever. When someone searches for information in your domain or industry, they know what they want and they are actively seeking quality information on Google.
SEO will you in sending highly targeted traffic to your website. Such traffic has good potential to get converted into sales or leads.
But for that, you need to target your keywords wisely.
Without proper keyword targeting, you cannot think of ranking any website or content on Google.
So, make sure that you target proper keywords for your SEO strategy so that you can get a huge amount of organic traffic.
5. Long term results
This is one of the most amazing benefits of SEO. SEO gives you long-term results that no other digital marketing strategy can ever give. Although it takes 6-12 months to get results from your SEO efforts, once your content is ranked on Google, you just need to enjoy the flow of organic traffic.
When you opt for PPC campaigns, you need to spend money on ads to get on top of Google. And once your ad budget is optimized, you’ll see a drastic drop in traffic.
On the other hand, once your content gets ranked on top of Google, it will hardly lose its ranking until and unless someone outranks it organically.
One of my content is ranking on top of Google for more than a month now.
6. Gives you insights
SEO gives you great insights into your targeted customers which can further increase the conversion rate and performance of your business. It gives you important data about from which country your visitors are coming, which device are they using, their demographics, location, and so on.
This can be done with the help of Google analytics which is the best analytics tool in the world.
Other analytics tools include Adobe analytics and similar web. But Google analytics comes with great benefits such as it can help you in making custom dashboards and reports.
7. Free of cost
The next benefit of SEO is that it is free of cost. You don’t need to pay a penny to Google for increasing the ranking and organic traffic on your website. Of course, if you are hiring an SEO expert or an organic, then you need to pay monthly charges.
But if you implement SEO on your own then it is completely free of cost.
On the other hand, if you want to implement digital marketing tactics like Google ads or social media ads, then you need to have a good marketing budget. The average cost per click is around $2 which is quite high.
So, if you have a good marketing budget then you can go with paid ads, or else SEO rocks.
8. High ROI
One of the most important things for every businessman is getting ROI with marketing campaigns. SEO has an ROI of 1200% which is more than compared to any other marketing strategy in the world.
With such good ROI, you can surely take the profits and revenues of your businesses to the next level.
But make sure that you implement a good and amazing SEO strategy.
9. Attracts local customers
The last in this list of SEO benefits is attracting local customers.
You might is heard about local SEO, if not then local SEO is something that helps you in ranking your site for localized keywords that are especially related to your business location or are.
So, you can also try local SEO and rank your website for the local keywords. Local keywords are converting in nature as compared to other generic keywords.