Gamification software applies game mechanics in non-gaming milieus to attract customers and create companionship. Gamification strategies can diverge and hold user engagement, customer loyalty, increase sales and performance.
This is why the companies are building their bespoke loyalty or reward system based on customer behavior. These plans can be personalized according to the needs of the business or the client and help establish new analyzes and indicators internally and externally.
The efficiency of Gamification can be accredited to human psychology. As human beings, we all tend to seek quick returns and appreciation. Gamification in the company takes advantage of building an environment that contests end users and encourages them to take the chosen activities by showing some prizes. Many e-commerce industries are actively using Gamification to increase engagement, buyer retention, and ROI.
Gamification turns a tedious activity into a game and motivates users to complete their tasks and win prizes. It has been used in many different ways over the years. Here, we will explore the Gamification associated with e-commerce and why business owners should consider Gamification to increase sales and engagement.
Why Gamification is So Powerful?
People are inherently competitive, and we can easily get inspired by different prizes, be it material, fiscal, or bragging rights. Thus, Gamification can take full advantage of social, competitive streaks and enable companies to inspire enthusiasm from clients and employees.
For customers, gamification technology can form an amused community, endorsing participation and communication, thus providing retailers with insights about customer emotions and opinions. Gamification facilitates teamwork between employees and can also increase overall production, thereby enlightening the on-site experience.
1: Spin The Wheels
Many websites are catching up to this trend, like putting a spin the wheel game woocommerce and rewarding markdowns and giveaways.
The example of commercial Gamification is fascinating, quite satisfying. The spin wheel in an e-commerce store is a type of notable gamification feature that is an active tool for locating the email address of first-time visitors. The lure of gifts can successfully add email addresses to your mailing list. This is one of the most incredible ways to activate the first purchase. You can use these Spinwheel plugins to boost your eCommerce sales:
2: Classify The Objective
Before creating a strategy, you must determine the objective. Do you want to generate brand influence on social media, simplify the shopping experience, stimulate the flow of potential customers during the low season, create attractive campaigns during the high season, quick turnover, etc.? It would be best if you chose the priorities and set up the complete plan. An action that triggers Gamification can only result in a call to action. This ensures clarity to visitors, which leads to better engagement.
3: Rewards Plans
When you build an experience for your customers that is more important than a transaction, you create a brand relationship. Customers are grateful when you let them know that you have noticed their dealings with the brand and want to reward them accordingly.
Whether it’s points, discounts, or products, people like to be rewarded. An easy way to satisfy this human desire is to encourage customer engagement and brand loyalty by creating a loyalty rewards program in which buyers can participate in different activities to reach specific milestones and earn discounts, free products, and much more.
Make sure you don’t undermine buyer expectations while rewarding them. It is important not to lose the buyer’s hope, as this will turn your gamification approach upside down. Rewards should make them pleased, reassure social sharing, and lead to user retention and happily meet the intricacy of the challenge.
5: Innovative Shopping Carts
Shopping cart abandonment is common across different industries, and the abandonment rate for e-commerce fads has reached 60%, which is particularly troubling. Your clients are no different. Unless the products in the shopping cart are selling for very favorable prices and other offers, like free shipping, remember customers always notice the rewards program.
6: Bringing In-Store Gamification
Whether your retail store is an online store or physically located, you can boost the store experience with in-game items.
You already have the benefit of implementing game mechanics (such as progress bars) within the buyer’s field of vision. Such items can help customers realize the distance to complete an order and/or receive a reward. This is an example of feedback and progress. These two elements of the game can significantly encourage clients to complete the task at hand.
Location-based retail stores can also integrate Gamification into the shopping experience. Offering in-store enticements for specific activities and shopping can go a long way toward changing shopper behavior
7: Increase Loyalty
Attracting customers to keep shopping back for the same order is one of the most complex parts for all marketers and digital strategists. The loyalty point system can make this process very easy. The point system can accumulate over a while, and you can trade good things virtually and physically.
Like you may have understood, many eCommerce businesses are leveraging Gamification to enhance their Lifetime Customer Value (LTV) and lessen customer churn rate. For companies whose most revenue comes from online incomes, it is vital to take the primary step and provide a user experience that exceeds customer prospects. Gamification in e-commerce offers an extensive range of opportunities to increase buyer retention and differentiate yourself from the competition