It’s difficult to build websites that are compatible with all the various screen sizes of different mobile devices. How does one deal with a website design that seamlessly fits in screens of so many different devices? In the world of web design, it is very difficult to keep up with the multitude of new devices and their screen sizes. Therefore, it is essential to create one-design- fit-all websites to cater to all types of device users. This is called responsive web design.
About 50 percent of Internet traffic worldwide comes from mobile devices. You need a responsive website design if you wish to develop your company. Responsive design provides possibilities for businesses to increase their revenue and get closer to their customers without major investments.
Responsive design is a web design and development technique that produces a site or structure which responds to the screen size of a user. Responsive design is the method of designing the layout for ease of viewing, adjustable page size, limited panning, and scrolling in any device or screen size. Several mobile website design companies are working on this trend to make mobile-friendly sites effective and easy to use.
There are many advantages of responsive web design. It can have a positive effect on your SEO, conversion rates, and many other market aspects that contribute to your success. Below are the 7 most significant advantages of responsive web design.
A key advantage of implementing a responsive design is that it takes less time than designing an alternative mobile site. Unlike building separate desktop and mobile websites, the responsive design approach allows you to optimize your company with a single web site for all devices. The creation of one website would take less time and expense than two.
- Better User Experience
Your website is a marketing resource and its optimization is necessary. A responsive website results in increased user experience. The time they spend on your site is a big factor indicating the quality of user experience. Whether they find it difficult to explore or use because they are constantly being asked to click and zoom in, they will not stay long on the page. By providing a robust user experience on all platforms, you are doing the perfect job of keeping your users happy and returning for more.
- Improved Google rankings
With the clean and user-friendly layout offered by the responsive design, the search rankings on mobile devices will have a positive impact. Google recommends Responsive Web Design because it is the simplest design style to adopt and manage. Google strongly recommends responsive web design because it is mobile-friendly and it improves visibility on search engines. A site that has an effective mobile experience will show up above in search results.
With Responsive design, you provide one URL that is easy to customize and refine your content, which in turn optimizes the content on all platforms. By presenting all desktop and smartphone visitors with a consistent, interactive view of the website, you make it easier for search engines to identify and provide their queries.
- Easier Maintenance
With two different versions of your website, your employees or the marketing department have to divide the time and money to handle two websites. By adopting responsive web design, your workers will spend less time on maintenance tasks and concentrate on more important tasks.
Managing and updating a single website is much simpler and less time-consuming, with much less content to handle. Additionally, it is simple to customize a single user interface, using configuration and design tools to handle the right content or web models used by various devices.
- Better Website Loading Times
Responsive websites tend to load more quickly on all devices but especially on smartphones and tablets. Use of dynamic images and fluid grids, it takes even less time to load a page and has a direct effect on the extent of the user’s visit. Your browser will also not waste valuable seconds on redirecting to a mobile version. Google has also reported that website pace is included in online search rankings.
- Increase sales and conversion rates
Increased website time and lower bounce rate are positive pushes to improve user experience and build confidence with your customer. The improved user interface leads to building trust, which contributes to better conversion rates. Another advantage of responsive design is that the user has an improved site experience since there is no need for redirection and a cohesive design approach will also create a consistent look and feel. Consistent user experience will have a positive impact on your conversion rates because people are familiar with navigation and device-wide use of the site.
- Better SEO
Responsive web design is vital for SEO as it increases SEO efforts by directing all your visitors to one site regardless of which device they prefer to use. Managing one site and one SEO campaign is much easier than managing two sites and two SEO campaigns. If the website is not responsive, the search engine giant will put it on the results page lower and if it passes the mobile-friendly check, it will show up higher.