You may have overheard employees discussing how email marketing is dead at the water cooler as a marketer. Many marketing departments have been concerned about it. Well, I’m here to tell you that you don’t need to be concerned since email marketing is still alive and well. 40% of B2B marketers say email newsletters are the most important part of their content marketing strategy, and 73% of millennials prefer to communicate with firms via email. There are many digital marketing agencies that provide email marketing services in Canada.
Furthermore, 99 percent of consumers read their email daily, and it is by far the most popular method of receiving brand information.
These figures are too important for us to ignore as marketers. That is why it is critical to creating a solid email marketing plan.
Benefits Of Email Marketing
Let’s look at the top reasons why email marketing is one of the most powerful marketing strategies.
1: Creating Personalized Content
You may personalize your campaigns and provide targeted content with email marketing.
Personalization can be as simple as including the name of a contact in an email. Emails with the recipient’s first name in the subject line receive a higher clickthrough rate than those without.
On the other hand, segmenting your audience allows you to produce personalized content and send the relevant emails to the right clients. For example, you might want to send one email marketing campaign to repeat customers and another to new customers.
One of the biggest advantages of email marketing is tailoring your material to your audience’s specific demands. To improve interaction, your emails may include variants such as alternative graphics or subject lines. You may also segment your lists by geography or amount of interaction. You must send the correct email to the right people at the right time to have a successful email marketing campaign. Segmentation and personalization can help with this.
2: Collecting Feedback and Survey
If you want customers to continue interacting with, engaging with, and purchasing from your company, keeping an eye on the customer experience is critical.
This is something that email marketing can assist you with. For example, you can use email campaigns to distribute customer satisfaction surveys and solicit comments.
This is one of the most effective methods for determining your Net Promoter Score (NPS). This score can determine the percentage of consumers who are brand advocates and those who are brand haters. You can develop ways to improve your consumer experience using this data.
3: Improving Sales
While email marketing is an effective marketing technique, it can also help you increase sales.
In fact, 59 percent of marketers think email is their most important source of ROI, with segmented efforts resulting in a 760 percent boost in income.
Email campaigns can highlight products or services, urge customers to buy after abandoning their carts or send exclusive offers.
Furthermore, 59 percent of those polled believe marketing emails have an impact on their purchasing decisions.
Your email marketing campaigns can include messages to urge a purchase from an audience that has opted-in to receive your messages and updates, making them more inclined to buy from you.
You can also utilize email marketing to automate a portion of your sales process, which can help you boost sales.
For example, you may automate sales drip campaigns and send automated messages to prospects your salespeople want to follow up with using HubSpot’s free email marketing tool.
4: Communication with your Audience
As a marketer, you should always strive to improve your audience’s communication. Your audience is more likely to grow devoted to your brand if they feel like they can talk to you.
Consider this: people value nice emails. Consider the last time you received a marketing email from a favorite brand: was it annoying, or did you appreciate reading the latest updates? You probably appreciated the experience, and it kept you in contact with one of your favorite brands if it’s a company you like.
You can reach a larger audience and communicate with brand ambassadors more simply with email marketing. Furthermore, these emails keep your audience engaged throughout the year, regardless of whether it’s a slow or busy season.
5: Generating Traffic to Your Site
How do you get great content to your audience once you’ve created it? You almost certainly send them an email.
You’ll drive visitors to your site and enhance your SEO with email campaigns. You’ll also keep your audience interested in your business and website.
Many of you may have arrived at this page as a result of a HubSpot marketing email. Because email is a terrific tool to deliver value to our audience, we utilize it to send our content and drive visitors to our website.
Keep in mind that each email containing a link to your material should include a call to action (CTA) so that readers can click through to your site.
6: Sending Timely Campaign
Traditional marketing efforts have a time and place, but planning and organizing them can take months. Even then, you’re probably not sure if your marketing assets will be seen at the correct time. Marketing, on the other hand, allows you to construct a full campaign with less notice because it takes less time to plan. You can also ensure that your audience receives the email at the appropriate moment. You can hire marketing companies in Canada for your email marketing campaign.
Segmenting your audience, for example, helps ensure that you provide material at the appropriate moment.
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